Company profile: Fitbit
1.1 - Company Overview
Company description
- Provider of compact, wireless wearable sensors and health devices that track daily activity to promote a healthy lifestyle, including the Fitbit Tracker for calories burned, sleep quality, steps, and distance; smartwatches (Versa 4, Sense 2), fitness trackers (Inspire 3, Luxe), the Aria Air smart scale, and Fitbit Premium for personalized fitness guidance, workout libraries, and wellness insights.
Products and services
- Fitbit Premium: A subscription-based service delivering personalized fitness guidance, workout libraries, and wellness insights for health and wellness support
- Fitbit Sense 2: A wireless smartwatch offering stress management, sleep tracking, and notifications, with a 6+ day battery life for extended wear
- Fitbit Versa 4: A wireless wearable smartwatch that tracks sleep, SpO2, and stress metrics, with over 6 days of battery life
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Fitbit
Onera Health
HQ: The Netherlands
Website
- Description: Provider of sleep diagnostics and monitoring solutions, offering Onera STS—a patch-based, no-wire PSG system for home and clinical settings; a cloud Digital Health Platform for PSG initiation, data analysis, and report generation; Polysomnography-as-a-Service; and devices like The Pod and The Patch with sensors capturing EEG, EMG, EOG, respiratory signals and more.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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View full Onera Health company profile →
Learn to Live
HQ: United States
Website
- Description: Provider of online CBT-based mental health programs addressing depression, stress, anxiety, and others. Offers self-paced digital programs, live clinician coaching via phone, email, and text, monthly webinars, and marketing toolkits, including dedicated Depression and Stress, Anxiety & Worry programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Learn to Live company profile →
Gini Health
HQ: Canada
Website
- Description: Provider of actionable personalized nutrition via iOS and Android apps using DNA, health and quantified self data, and comprehensive healthcare services, including diabetes management solutions in North India, chronic disease management, personalized health plans, nutrition and lifestyle coaching, comprehensive health testing, same-day digital urgent care, and PCOS management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Gini Health company profile →
FitStar
HQ: United States
Website
- Description: Provider of digital health and fitness apps, including FitStar Personal Trainer, which delivers personalized workout sessions tailored to individual fitness levels and goals, and FitStar Yoga, offering guided yoga sessions to improve flexibility, strength, and mindfulness, designing products and experiences that fit seamlessly into everyday life.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full FitStar company profile →
WeightWatchers
HQ: United States
Website
- Description: Provider of wellness technology promoting healthy behavior change through interactive digital experiences, offering the Points Programme assigning food Points based on nutritional content, coach-led workshops in-person and online, a Diabetes Programme guided by health organizations, a GLP-1 programme focusing on nutrition and activity targets, and the WW App with tracking tools, barcode scanner, recipes, and social support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full WeightWatchers company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Fitbit
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Fitbit
2.2 - Growth funds investing in similar companies to Fitbit
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4 - Top valuation comps for Fitbit
4.2 - Public trading comparable groups for Fitbit
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