Company profile: Helix Sleep
1.1 - Company Overview
Company description
- Provider of direct-to-consumer sleep and home goods via a portfolio of brands, offering premium mattresses including Helix Elite, Luxe, and Core with premium foams, thousands of coils, and advanced cooling features; specialized models like Helix Plus for plus-size and big & tall sleepers and Helix Kids with dual-sided design; and 360-degree waterproof mattress encasements guarding against spills, stains, bed bugs, and dust mites.
Products and services
- Helix Core Collection: A hybrid, durable mattress model with foam layers tailored to unique sleep needs and preferences, offering an optional cooling upgrade for personalized temperature regulation and comfort
- Helix Elite Collection: A high-end mattress collection featuring premium foams, thousands of coils, and advanced cooling technology to deliver optimal support and comfort
- Helix Luxe Collection: An upgraded mattress line with enhanced support, advanced comfort features, and premium cooling options for improved comfort and temperature control
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Helix Sleep
Flinders
HQ: The Netherlands
Website
- Description: Provider of design home furnishings and decor, offering furniture (sofas, chairs, tables, storage), modern lighting (ceiling, table, outdoor), storage solutions, outdoor furniture, home accessories (cushions, mirrors, decorative items), and rugs and carpets from brands such as HAY, Vitra, Muuto, Artemide, Fatboy, String, Kartell, and Ferm Living.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Maxi Bazar
HQ: France
Website
- Description: Provider of consumer goods and services, offering indoor furniture (tables, cabinets, TV stands), outdoor furniture and accessories for terraces and balconies, home decoration items (mirrors, photo frames, wall art), affordable gardening tools and equipment, and candles and scents including scented candles and diffusers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Better Bathrooms
HQ: United Kingdom
Website
- Description: Provider of bathroom products in the UK, designing its own ranges and offering bathroom suites (two-, three-, four-piece), toilets from brands like Grohe and Triton, baths (straight, freestanding, L-shaped), showers, basins (wall-hung, countertop, cloakroom, corner), and bathroom furniture including cabinets and combination units. Operates 12 Bathroom and Tile Showrooms and two customer and trade collection points across the UK.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Graphik Dimensions
HQ: United States
Website
- Description: Provider of consumer goods, offering picture frames and canvas art prints in North California.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Blinds 2go
HQ: United Kingdom
Website
- Description: Provider of specialist online made-to-measure blinds, offering wooden, roller, roman, vertical, venetian, pleated, conservatory, PerfectFIT, roof, shutters, and children's styles, plus no-drill and electric options. Includes designer collaborations, cushions, and trade blinds and curtains for business customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Blinds 2go company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Helix Sleep
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Helix Sleep
2.2 - Growth funds investing in similar companies to Helix Sleep
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4 - Top valuation comps for Helix Sleep
4.2 - Public trading comparable groups for Helix Sleep
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