Company profile: Vitacost
1.1 - Company Overview
Company description
- Provider of online retail and direct marketing of health and wellness products primarily in North America, including dietary supplements (vitamins, minerals, herbs and other botanicals), sports nutrition, natural remedies, organic and natural foods, beauty and personal care, cosmetics, household items, and pet products.
Products and services
- Dietary Supplements: Botanical-based range of vitamins, minerals, herbs, and other supplements that support various aspects of health and wellness for North American consumers via online retail
- Beauty and Personal Care: Natural-ingredient items for skincare, haircare, and personal hygiene, featuring organic components and offered by an American e-commerce retailer focused on health and wellness
- Organic and Natural Foods: Organic assortment of snacks, beverages, and pantry staples that promote wellness, supplied through Vitacost’s North America–focused online retail platform
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vitacost
Patina Health
HQ: United States
Website
- Description: Provider of reinvented primary care for adults 65+, with an approach designed to profoundly improve the healthcare and aging experience for older adults and their loved ones, helping everyone age with dignity and live their best lives.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Patina Health company profile →
Healthcare Bluebook
HQ: United States
Website
- Description: Provider of online healthcare shopping and navigation solutions for inpatient, outpatient, diagnostic, laboratory, dentistry and other services, offering cost and quality comparison, concierge guidance to high-value providers for complex procedures, engagement incentives, and compliance tools for Transparency in Coverage and the No Surprises Act, including price comparison and Advanced EOBs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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WisePatient
HQ: United States
Website
- Description: Provider of a web-based communication and collaboration platform for healthcare consumers and providers, enabling consumers to leverage their social networks to find trusted healthcare providers nearby and book appointments immediately; offers a free service for consumers aimed at saving time and money.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Arcensus Diagnostics
HQ: United States
Website
- Description: Provider of digital healthcare and diagnostics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Arcensus Diagnostics company profile →
ZappRx
HQ: United States
Website
- Description: Provider of a secure, collaborative online platform that modernizes and simplifies specialty drug management and ordering by connecting patients, physicians, and pharmacists to improve access to treatment and deliver medicine faster; offerings include Veradigm AccelRx to reduce the time required to fill prescriptions for specialty medications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ZappRx company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vitacost
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vitacost
2.2 - Growth funds investing in similar companies to Vitacost
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4 - Top valuation comps for Vitacost
4.2 - Public trading comparable groups for Vitacost
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