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Company profile: True & Co

1.1 - Company Overview

True & Co Logo

True & Co

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an online lingerie retail platform that helps women find perfect-fitting bras via a two-minute, no-measuring-tape quiz and personalized shop. Offers comfort-focused styles including True Body microfiber, Soft Form seamless knit, Lift bras with up to one inch of lift, Boost with shape-enhancing pads, and versatile convertible strap designs.

Products and services

  • True Body: Core styles crafted from smooth microfiber fabric, designed for comfort and simplicity with a soft, smooth handfeel
  • Soft Form: Seamless knit fabric bras that offer a flexible, move-with-you fit, constructed to flex and adapt as you move
  • True Body Lift: Wire-free bras that deliver lift up to one inch, eliminating the need for wires while elevating the bust

Key contacts

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Financial details

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1.2 - Competitors and similar companies to True & Co

Mybestbrands Logo

Mybestbrands

HQ: Germany Website
  • Description: Provider of a fashion store and mobile app offering designer clothing from 5,000+ brands and luxury collections. Delivers personalized emails on trends and sales, member pre-sale access, discount codes and contests, fashion guides and gift tools, and a beta sustainable marketplace with sustainability ratings. Developer of the Alle Sales! MYBESTBRANDS app for iPad and iPhone.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mybestbrands company profile →
Gilt Logo

Gilt

HQ: United States Website
  • Description: Provider of an online luxury retail platform in the United States offering members access to fashion for women, men, and children, home decor, and unique activities in select cities; products include clothing, shoes, handbags, and accessories.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Gilt company profile →
Dance Direct Logo

Dance Direct

HQ: United Kingdom Website
  • Description: Provider of dancewear retail, offering famous-brand footwear, dancewear, and accessories at heavily discounted prices via its website. Europe’s largest dancewear retailer, founded by professional ballet dancers. Includes a Teacher’s Programme for studio professionals and a new Costume Collection.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Dance Direct company profile →
McTrek Logo

McTrek

HQ: Germany Website
  • Description: Provider of outdoor clothing and equipment, one of Germany’s largest retailers, operating 39 stores nationwide and an online shop with over 10,000 products from more than 260 top outdoor brands, focused on delivering branded products at a reasonable price-performance ratio.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full McTrek company profile →
Hook & Albert Logo

Hook & Albert

HQ: United States Website
  • Description: Provider of travel bags, safety gear, wallets, leather goods, and accessories via an online store.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Hook & Albert company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for True & Co

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to True & Co

2.2 - Growth funds investing in similar companies to True & Co

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4 - Top valuation comps for True & Co

4.2 - Public trading comparable groups for True & Co

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4.3 - M&A Transactions similar to True & Co

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About True & Co

What does True & Co do?

True & Co is a provider of an online lingerie retail platform that helps women find perfect-fitting bras via a two-minute, no-measuring-tape quiz and personalized shop. Offers comfort-focused styles including True Body microfiber, Soft Form seamless knit, Lift bras with up to one inch of lift, Boost with shape-enhancing pads, and versatile convertible strap designs.

Who are True & Co's competitors?

True & Co's competitors and similar companies include Mybestbrands, Gilt, Dance Direct, McTrek, and Hook & Albert.

Where is True & Co headquartered?

True & Co is headquartered in United States.

How many employees does True & Co have?

True & Co has 1,000 employees 🔒.

When was True & Co founded?

True & Co was founded in 2010 🔒.

What sector and industry vertical is True & Co in?

True & Co is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for True & Co

Who are the top strategic acquirers in True & Co's sector and industry

Top strategic M&A buyers and acquirers in True & Co's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for True & Co?

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Financial Investors investing in True & Co's sector and industry vertical

Which are the top PE firms investing in True & Co's sector and industry vertical?

Top PE firms investing in True & Co's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in True & Co's sector and industry vertical?

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Who are the top growth equity funds investing in companies in True & Co's sector and industry vertical?

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Valuation benchmarks of companies in True & Co's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for True & Co?

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Which are the key trading comparable groups for True & Co for public valuation benchmarks?

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What are recent M&A transactions in True & Co's sector and industry vertical?

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What are recent capital raises and funding rounds in True & Co's' sector and industry vertical?

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