Company profile: Lively
1.1 - Company Overview
Company description
- Provider of bras, undies, loungewear, and swimwear that blend high-style, comfort, and simplicity, blurring the aesthetic lines of lingerie, active, and swim. Products span wireless, push-up, strapless, unlined, t-shirt, bralettes, and busty options, plus thongs, bikinis, high-waist, briefs, and boy shorts. Offers LIVELY Rewards loyalty program and a 10% commission affiliate program.
Products and services
- Bras: Lively engineers hybrid-design bras—wireless, push-up, strapless, unlined, t-shirt, and bralettes—with options for busty sizes, blending high-style, comfort, and simplicity across lingerie, active, and swim aesthetics
- Swimwear: Lively builds bundle-based swim sets with bralettes, bikinis, high-waist bottoms, and bandeaus, merging high-style and comfort to extend the brand’s cross-category aesthetic into water-ready ensembles
- Undies: Lively produces comfort-forward underwear—thongs, bikinis, high-waist, briefs, and boy shorts—architected to blur lingerie, active, and swim aesthetics while delivering varied coverage and everyday simplicity
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Lively
Paravel
HQ: United States
Website
- Description: Provider of luggage bags and travel accessories, offering handpainted and customized luggage, kits, and accessories with applique designs and monograms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Knot Standard
HQ: United States
Website
- Description: Provider of custom menswear, including tailored clothing made to individual measurements, personalized style advisor services and wardrobe building, and seasonal collections such as Spring/Summer 2024. Uses luxury fabrics from mills like Dormeuil, Loro Piana, Ariston, and Thomas Mason, with showroom and virtual appointments, including at Nordstrom, for custom consultations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Basler Fashion
HQ: Germany
Website
- Description: Provider of women's fashion apparel designed, manufactured, and sold by BASLER Fashion GmbH, including shirts, blazers, skirts and dresses, blouses, trousers and jeans, accessories, jackets and coats, evening wear, custom shirts, women's plus size clothing, and summer dresses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Basler Fashion company profile →
Stylesight
HQ: United States
Website
- Description: Provider of trend forecasting and product development tools for creative professionals in the fashion and style industries, giving designers, manufacturers, and retailers access to the latest fashion data and images for use in advertising campaigns, design plans, and merchandise displays.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stylesight company profile →
Pact
HQ: United States
Website
- Description: Provider of sustainable, ethical fashion and textile manufacturing using organic cotton and fair trade factories to design stylish essential clothing, with a transparent supply chain that improves the lives of farmers and workers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pact company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Lively
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Lively
2.2 - Growth funds investing in similar companies to Lively
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4 - Top valuation comps for Lively
4.2 - Public trading comparable groups for Lively
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