Company profile: Bonfire
1.1 - Company Overview
Company description
- Provider of a design and technology platform for custom apparel, enabling individuals and organizations to design and sell shirts online, run fundraising campaigns for good causes, and order custom printed products directly.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Bonfire
Global Fashion Group
HQ: Luxembourg
Website
- Description: Provider of online fashion e-commerce platforms across 27 countries, operating Dafiti in Latin America, ZALORA in Southeast Asia, and THE ICONIC in Australia and New Zealand. Offers B2B platform services enabling over 6,000 brand partners to reach consumers via flexible models and digital distribution, supported by sustainability initiatives in climate action, circularity, and ethical sourcing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Global Fashion Group company profile →
Staud
HQ: United States
Website
- Description: Provider of ready-to-wear online clothing, offering a range of dresses, jumpers, pants, skirts, tops, and more, plus accessories via an online store, with shipping and returns services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Staud company profile →
Velasca
HQ: Italy
Website
- Description: Provider of direct-to-consumer, Made in Italy artisanal footwear, including loafers, sneakers, and formal shoes crafted from high-quality materials like calf and cordovan leather. Also offers clothing such as Irish linen pants with double-pleats and horn-effect buttons. Provides standard delivery within 3–6 working days and free returns, with support for both account holders and guest purchasers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Velasca company profile →
Threads Styling
HQ: United Kingdom
Website
- Description: Provider of fashion technology-enabled luxury shopping services, engaging a social media community with content showcasing the latest desirable luxury items and facilitating direct, chat-based order placement with fast worldwide delivery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Threads Styling company profile →
Mejuri
HQ: Canada
Website
- Description: Provider of direct-to-consumer fine jewelry, offering handcrafted rings, earrings, necklaces, and bracelets at fashionable prices without traditional retail markup. Works with top jewelers for exceptional craftsmanship and ethical practices. Services include domestic/international shipping, 30-day returns, 2-year warranty, Mejuri+ membership perks, and complimentary in-store styling; enabled by a fast supply chain.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mejuri company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Bonfire
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Bonfire
2.2 - Growth funds investing in similar companies to Bonfire
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4 - Top valuation comps for Bonfire
4.2 - Public trading comparable groups for Bonfire
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