Company profile: Adara
1.1 - Company Overview
Company description
- Provider of predictive analytics that help brands gain a competitive advantage and improve consumer engagement in the fast-paced digital economy.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adara
Crimson Hexagon
HQ: United States
Website
- Description: Provider of AI-powered consumer insights for global brands, offering a platform that analyzes audiences, tracks brand perception and campaigns using unstructured text and images from social, online public, and enterprise-held data. Solutions include Consumer Intelligence and Consumer Research, Brandwatch Consumer Research, Social Media Management, Brandwatch Influence, and Brandwatch Publish.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Intellimize
HQ: United States
Website
- Description: Provider of machine learning-powered website personalization and optimization tools that help marketers drive conversions, revenue, and customer acquisition. Products include AI Optimize for dynamic content, one-click playbooks, a WYSIWYG editor, AI copy suggestions, experiment analytics, and an audience builder for segment targeting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Intellimize company profile →
Tapfiliate
HQ: The Netherlands
Website
- Description: Provider of SaaS-based affiliate tracking software enabling advertisers to create, track, and scale affiliate, partner, influencer, and referral programs for online services, eCommerce, and SaaS, with accurate conversion tracking via links and coupons and automated recruitment to invite customers to promote the brand.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Moz
HQ: United States
Website
- Description: Provider of inbound marketing analytics software that consolidates tracking of a website’s search marketing, link building, social media, and brand mentions on one platform, offering data visualizations, competitor insights, and actionable recommendations to improve each effort.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Moz company profile →
Sixth Sense Media
HQ: United States
Website
- Description: Provider of mobile marketing solutions delivering real-time mobile analytics, engagement, and advertising, with customer lifecycle engagement marketing solutions that deliver measurable revenue increases, fastest time-to-market, and lowest total cost of ownership.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sixth Sense Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adara
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adara
2.2 - Growth funds investing in similar companies to Adara
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4 - Top valuation comps for Adara
4.2 - Public trading comparable groups for Adara
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