Company profile: Wirecutter
1.1 - Company Overview
Company description
- Provider of detailed product reviews across categories, curated deals, comprehensive buying guides, expert buying advice, and The Wirecutter Show podcast discussing product recommendations, tips, and insights, all backed by vigorous reporting, interviewing, and testing by veteran journalists, scientists, and researchers to help people choose and buy the stuff they need.
Products and services
- Buying Advice: Wirecutter offers scientist-vetted, expert buying advice tailored to consumer needs, derived from thorough research and testing to guide confident choices across diverse product categories
- Buying Guides: Wirecutter architects comprehensive, evidence-based guides that advise on selecting the best products in various categories, grounded in extensive research and testing by multidisciplinary editorial teams
- Product Reviews: Wirecutter delivers research-backed, detailed reviews across multiple categories, using vigorous reporting, interviewing, and testing by veteran journalists, scientists, and researchers to help consumers make informed purchasing decisions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Wirecutter
Garden City Telegram
HQ: United States
Website
- Description: Provider of local and national news, sports, business coverage, local classifieds, and obituaries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Dotdash Meredith
HQ: United States
Website
- Description: Provider of online publishing through a portfolio of vibrant brands, including Verywell, The Spruce, The Balance, Lifewire, ThoughtCo, and TripSavvy, that help over 100 million users each month find answers, solve problems, and get inspired; the fastest-growing publisher online with brands that are fastest-growing in their categories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dotdash Meredith company profile →
IrishCentral
HQ: United States
Website
- Description: Provider of Irish news and opinions across culture, sports, business, roots, politics, and travel, featuring business coverage of startups and influencers and roots coverage of history, genealogy, and Irish America.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IrishCentral company profile →
Scary Mommy
HQ: United States
Website
- Description: Provider of entertainment and digital media, offering Scary Mommy Confessions—an anonymous platform for mothers to share secrets—along with blogs, videos, and an online shopping e-commerce platform featuring products related to parenting and family life.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Scary Mommy company profile →
Chartr
HQ: United Kingdom
Website
- Description: Provider of a free visual newsletter with data-driven insights on business, technology, entertainment, and society; plus bespoke charts for brands and corporates via co-branded or agency partnerships, and advertising services including newsletter sponsorships.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chartr company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Wirecutter
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Wirecutter
2.2 - Growth funds investing in similar companies to Wirecutter
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4 - Top valuation comps for Wirecutter
4.2 - Public trading comparable groups for Wirecutter
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