Company profile: Hookit
1.1 - Company Overview
Company description
- Provider of a sports sponsorship analytics and valuation platform for social and digital media, managing sponsorships from partner identification to maximizing campaign value. Offers a valuation model for brand-promoting content, audience analysis, scorecards to compare athletes, teams, leagues, events, and venues, sponsorship predictions, and custom metrics and reporting.
Products and services
- Audience Analysis: A granular module delivering detailed data on followers and sponsored entities’ audiences—including demographics and interests—across social and digital media
- Hookit Valuation Model: An algorithmic framework that assigns precise dollar values to brand-promoting social media content using engagement metrics and promotion quality to quantify sponsorship impact
- Sponsorship Analytics and Valuation Platform: A standards-based platform that manages sponsorships end-to-end—from identifying partners to maximizing promotional campaign value—across social/digital media, helping brands and athletes, teams, leagues, federations prove and grow sponsor value
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Hookit
Reely
HQ: United States
Website
- Description: Provider of an AI-powered real-time video platform for sports and esports that uses proprietary computer vision to identify, segment, and rate key moments in live streams and VOD. Offers automatic highlight creation by tagging, clipping, branding, and distributing clips and condensed games, automating content creation and distribution for teams and content creators.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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ClubVirtual
HQ: The Netherlands
Website
- Description: Provider of a platform for virtual fitness classes in the international fitness market, offering the immersive ClubVirtual Cycling concept. Founded by entrepreneurs Martijn van Lierop and Laurens de Kock, the company has more than 850 installations across 18 countries, aiming to create ultimate fitness experiences for athletes of all levels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Voke VR
HQ: United States
Website
- Description: Provider of Silicon Valley-based virtual reality live-streaming for real events and on-demand media, enabling users to view, control, and share content in new ways.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lax.com
HQ: United States
Website
- Description: Provider of online retail specializing in lacrosse sportswear and equipment, offering lacrosse heads (including STX Eclipse 3, ECD Ion, Warrior Evo QX-O NEON) with custom stringing options, complete sticks like the Gait Apex women's model strung with flex mesh, and men's gloves such as STX Surgeon RZR 2 and Maverik M6 designed for flexibility, protection, and precision.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lax.com company profile →
Blue Star Sports
HQ: United States
Website
- Description: Provider of youth sports team and league management software, centralizing operations to deliver a complete solution for youth sports leagues, clubs, and associations. Based in Frisco, Texas and backed by Jerry Jones and his family, Bain Capital, Worldpay, and Providence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Blue Star Sports company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Hookit
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Hookit
2.2 - Growth funds investing in similar companies to Hookit
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4 - Top valuation comps for Hookit
4.2 - Public trading comparable groups for Hookit
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