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Company profile: Smartwool

1.1 - Company Overview

Smartwool Logo

Smartwool

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of Merino wool performance apparel and accessories, including socks for hiking, skiing, running, walking, cycling and everyday wear; base layers; activewear; Smartloft insulated midlayers; Ultralite lightweight Merino wool clothing; and hats, gloves, beanies, and neck gaiters, featuring ultra-soft, exceptionally breathable, temperature-regulating comfort.

Products and services

  • Smartwool Activewear: Athletic-grade Merino t-shirts, shorts, and hoodies architected for outdoor sports and casual wear, emphasizing comfort, breathability, and natural temperature regulation
  • Smartwool Base Layers: Thermal-grade Merino tops and bottoms created for hiking, skiing, running, and other outdoor activities, providing warmth, comfort, ultra soft handfeel, and breathable, temperature-regulating performance in variable conditions
  • Smartwool Socks: Performance-grade Merino socks engineered for hiking, skiing, running, walking, cycling, and everyday wear, delivering ultra soft feel, exceptional breathability, and temperature regulation from natural, 100% renewable fiber

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Smartwool

Alternative Logo

Alternative

HQ: United States Website
  • Description: Provider of sustainable, comfortable everyday apparel, including better basic T-shirts, fleece, and other tops and bottoms. Alternative Apparel is a lifestyle brand focused on comfort, style, and social responsibility, offering clothing made with sustainable materials via its Amazon brand store.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Alternative company profile →
Cuddl Duds Logo

Cuddl Duds

HQ: United States Website
  • Description: Provider of online retail clothing and accessories, offering super-soft, warm layering apparel including shirts, bottoms, sleepwear, and accessories. Product range includes toddler boys clothing sets, licensed-character sets, women's accessories (hats, scarves, socks, slippers, gloves, earmuffs, headbands), outerwear, medical scrubs, and women's underscrubs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Cuddl Duds company profile →
Koton Logo

Koton

HQ: Turkey Website
  • Description: Provider of retail apparel, offering a range of products in different styles.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Koton company profile →
Filippa K Logo

Filippa K

HQ: Sweden Website
  • Description: Provider of sustainable fashion offering timeless ready-to-wear collections (outerwear, trousers, knitwear, blazers, denim, shirts, t-shirts, sweatshirts, dresses, skirts, swimwear, bags, shoes, sunglasses) and a permanent Core Collection of versatile essentials. Services include garment care guidance, a material guide, use of Re:sourced Crepe, and a preowned marketplace for second-hand pieces.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Filippa K company profile →
Eton Shirts Logo

Eton Shirts

HQ: Sweden Website
  • Description: Provider of premium men’s shirts in the global market.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Eton Shirts company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Smartwool

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Smartwool

2.2 - Growth funds investing in similar companies to Smartwool

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4 - Top valuation comps for Smartwool

4.2 - Public trading comparable groups for Smartwool

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4.3 - M&A Transactions similar to Smartwool

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Smartwool

What does Smartwool do?

Smartwool is a provider of Merino wool performance apparel and accessories, including socks for hiking, skiing, running, walking, cycling and everyday wear; base layers; activewear; Smartloft insulated midlayers; Ultralite lightweight Merino wool clothing; and hats, gloves, beanies, and neck gaiters, featuring ultra-soft, exceptionally breathable, temperature-regulating comfort.

Who are Smartwool's competitors?

Smartwool's competitors and similar companies include Alternative, Cuddl Duds, Koton, Filippa K, and Eton Shirts.

Where is Smartwool headquartered?

Smartwool is headquartered in United States.

How many employees does Smartwool have?

Smartwool has 1,000 employees 🔒.

When was Smartwool founded?

Smartwool was founded in 2010 🔒.

What sector and industry vertical is Smartwool in?

Smartwool is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Smartwool

Who are the top strategic acquirers in Smartwool's sector and industry

Top strategic M&A buyers and acquirers in Smartwool's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Smartwool?

Top strategic M&A buyers groups and sectors for Smartwool include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Smartwool's sector and industry vertical

Which are the top PE firms investing in Smartwool's sector and industry vertical?

Top PE firms investing in Smartwool's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Smartwool's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Smartwool's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Smartwool's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Smartwool include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Smartwool's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Smartwool?

The key public trading comparables and valuation benchmarks for Smartwool include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Smartwool for public valuation benchmarks?

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What are recent M&A transactions in Smartwool's sector and industry vertical?

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What are recent capital raises and funding rounds in Smartwool's' sector and industry vertical?

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