Company profile: Smartwool
1.1 - Company Overview
Company description
- Provider of Merino wool performance apparel and accessories, including socks for hiking, skiing, running, walking, cycling and everyday wear; base layers; activewear; Smartloft insulated midlayers; Ultralite lightweight Merino wool clothing; and hats, gloves, beanies, and neck gaiters, featuring ultra-soft, exceptionally breathable, temperature-regulating comfort.
Products and services
- Smartwool Activewear: Athletic-grade Merino t-shirts, shorts, and hoodies architected for outdoor sports and casual wear, emphasizing comfort, breathability, and natural temperature regulation
- Smartwool Base Layers: Thermal-grade Merino tops and bottoms created for hiking, skiing, running, and other outdoor activities, providing warmth, comfort, ultra soft handfeel, and breathable, temperature-regulating performance in variable conditions
- Smartwool Socks: Performance-grade Merino socks engineered for hiking, skiing, running, walking, cycling, and everyday wear, delivering ultra soft feel, exceptional breathability, and temperature regulation from natural, 100% renewable fiber
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smartwool
Alternative
HQ: United States
Website
- Description: Provider of sustainable, comfortable everyday apparel, including better basic T-shirts, fleece, and other tops and bottoms. Alternative Apparel is a lifestyle brand focused on comfort, style, and social responsibility, offering clothing made with sustainable materials via its Amazon brand store.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Cuddl Duds
HQ: United States
Website
- Description: Provider of online retail clothing and accessories, offering super-soft, warm layering apparel including shirts, bottoms, sleepwear, and accessories. Product range includes toddler boys clothing sets, licensed-character sets, women's accessories (hats, scarves, socks, slippers, gloves, earmuffs, headbands), outerwear, medical scrubs, and women's underscrubs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Koton
HQ: Turkey
Website
- Description: Provider of retail apparel, offering a range of products in different styles.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Filippa K
HQ: Sweden
Website
- Description: Provider of sustainable fashion offering timeless ready-to-wear collections (outerwear, trousers, knitwear, blazers, denim, shirts, t-shirts, sweatshirts, dresses, skirts, swimwear, bags, shoes, sunglasses) and a permanent Core Collection of versatile essentials. Services include garment care guidance, a material guide, use of Re:sourced Crepe, and a preowned marketplace for second-hand pieces.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Eton Shirts
HQ: Sweden
Website
- Description: Provider of premium men’s shirts in the global market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Eton Shirts company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smartwool
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smartwool
2.2 - Growth funds investing in similar companies to Smartwool
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4 - Top valuation comps for Smartwool
4.2 - Public trading comparable groups for Smartwool
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