Company profile: Cuup
1.1 - Company Overview
Company description
- Provider of direct-to-consumer bras and underwear for women, offering flattering, comfortable, and unrestrictive bras in styles including The Plunge, The Wireless Plunge, The Scoop, The Balconette, and The Demi, plus thongs, briefs, bikinis, highwaists, and boyshorts. Also provides a Bridal Shop collection, in-person and virtual fit services, and a care guide to maintain bras.
Products and services
- Bras: CUUP architects multi-style essential bras delivering comfort and support in The Plunge, The Wireless Plunge, The Scoop, The Balconette, and The Demi, flattering, unrestrictive, built for all women
- Fit Services: CUUP delivers hybrid fitting services—both in-person and virtual—to help customers pinpoint their ideal bra size and style, ensuring accurate fit guidance for comfort and aesthetics
- Underwear: CUUP offers multi-cut underwear—thongs, briefs, bikinis, highwaists, and boyshorts—focusing on comfort and modern designs across multiple style options
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Cuup
Cariloha
HQ: United States
Website
- Description: Provider of luxury bamboo-viscose apparel and accessories for men and women and home goods. Offerings include bedding (sheets, duvet covers, pillowcases), bath (towels, bath sheets, bathrobes), clothing (joggers, hoodies, polos, sleepwear), accessories (socks, boxer briefs), a signature mango-coconut home fragrance via a hypoallergenic diffuser system, and e-gift cards.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Belstaff
HQ: United Kingdom
Website
- Description: Provider of protective clothing for generations of pioneers since 1924. The Origins collection springs from this heritage, using lightweight, high-performance mobile materials and waterproof functionality to create a range for today’s adventurers. A modern British heritage brand.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tilley
HQ: Canada
Website
- Description: Provider of durable hats and travel apparel for men and women, crafted by skilled artisans. Offers sun-screening headgear with a lifetime guarantee and functional garments with concealed pockets, including merino wool apparel, a packable quilted anorak with recycled fill, performance-driven Tilley Sport, corduroy overshirts, and water-repellent, stain-resistant technical cashmere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lanvin
HQ: France
Website
- Description: Provider of men's and women's ready-to-wear clothes, accessories, and perfumes as a French fashion house.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lanvin company profile →
G-III Apparel Group
HQ: United States
Website
- Description: Provider of designed, manufactured, and marketed apparel including outerwear, dresses, sportswear, swimwear, women’s suits, and women’s performance wear, as well as luggage, women’s handbags, small leather goods, and cold-weather accessories, across brands including Calvin Klein, DKNY, Karl Lagerfeld Paris, Donna Karan New York, and Vilebrequin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full G-III Apparel Group company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Cuup
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Cuup
2.2 - Growth funds investing in similar companies to Cuup
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4 - Top valuation comps for Cuup
4.2 - Public trading comparable groups for Cuup
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