Company profile: Amara
1.1 - Company Overview
Company description
- Provider of food technology products offering families the benefits of fresh homemade goods, including powdered baby food that mixes with breast milk, formula, or water to create a puree, organic toddler smoothie melts, and variety packs such as Introduction to Solids and breakfast options for babies and toddlers, with flavors like Carrot Raspberry.
Products and services
- Variety Packs: Bundled packages combining baby food and toddler snacks, including Introduction to Solids Variety Pack and Breakfast Variety Pack for Baby and Toddler assortment options
- Toddler Snacks: Organic smoothie melts engineered for toddlers, made with no added sugar, delivering toddler-friendly melt format
- Baby Food: Powdered baby food that can be mixed with breast milk, formula, or water to create a puree for infant feeding
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Amara
Hovis
HQ: United Kingdom
Website
- Description: Provider of flour and bread through a vertically integrated baking and flour milling business, offering a range of breads including white, wholemeal, and seeded varieties such as Soft White Medium Sliced, Tasty Wholemeal, Seed Sensations, Farmhouse Batch, and Nimble Wholemeal Loaf.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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High5
HQ: United Kingdom
Website
- Description: Provider of hydration and energy products for athletes, including fruity Energy Gel (refillable), Hydration Pack with water bottle and ZERO tablets, Slow Release Energy Drink with ocean minerals, Energy Drink with Protein, and Plant-Based Recovery Drink. Products are rigorously tested, informed by world-class athlete feedback, and free from WADA named banned substances to help optimize performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full High5 company profile →
Yerbae
HQ: United States
Website
- Description: Provider of plant-based energy beverages from a sparkling water technology company, offering naturally sweetened energy drinks (160mg caffeine) and unsweetened energy seltzers (100mg), both with zero sugar, calories, or synthetic ingredients, in multiple flavors. Services include Subscribe & Save, a commission-based ambassador program, and branded merchandise. Aims to stimulate the body and focus the mind without jitters or crashes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Yerbae company profile →
Lottie Shaw's
HQ: United Kingdom
Website
- Description: Provider of crafted baked products as a bakery and retailer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lottie Shaw's company profile →
The Collective
HQ: United Kingdom
Website
- Description: Provider of gourmet yoghurt in various flavors; dairy-free yoghurt made from oat and coconut; kefir yoghurt with probiotic content; kids yoghurt pouches made with real fruit; and Super Spoonies yoghurt pots for a nutritious snack or meal.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Collective company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Amara
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Amara
2.2 - Growth funds investing in similar companies to Amara
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4 - Top valuation comps for Amara
4.2 - Public trading comparable groups for Amara
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