Company profile: NYX Professional Makeup
1.1 - Company Overview
Company description
- Provider of beauty and cosmetic products featuring a permanent collection of special-occasion makeup alongside everyday basics and on-trend shades, known for rich pigments and high payoff. Offerings include Butter Gloss, Ultimate Shadow Palette, Micro Brow Pencil, Epic Wear Waterproof Eyeliner Stick, Jumbo Eye Pencil, and Fat Oil Lip Drip.
Products and services
- Epic Wear Waterproof Eyeliner Stick: Waterproof eyeliner pencil offering long-lasting color
- Available in matte and metallic finishes in a stick format
- Ultimate Shadow Palette: 16-pan eyeshadow palette with a range of colors for versatile eye makeup looks, leveraging rich pigments and high payoff across everyday basics and on-trend shades
- Butter Gloss: Non-sticky lip gloss available in various shades, providing sheer to medium coverage with rich pigment payoff for special-occasion makeup within NYX’s permanent collection
Key contacts
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Financial details
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1.2 - Competitors and similar companies to NYX Professional Makeup
Dr. Squatch
HQ: United States
Website
- Description: Provider of natural men’s personal care products, including bar soaps, deodorants, toothpaste, shampoos, conditioners, colognes, lotions, and face wash. Formulates with 98–100% natural-origin ingredients and avoids harsh chemicals such as phthalates, parabens, and SLS; deodorants are aluminum-free; colognes use sustainably sourced ingredients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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The Makeup Spot
HQ: The Netherlands
Website
- Description: Provider of an online shop offering a wide range of makeup products, including makeup brushes, as well as hair care and skin care items.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Arbonne
HQ: United States
Website
- Description: Provider of skincare products developed in Switzerland with plant-based ingredients and scientific formulations, originating in 1975; offering skincare, nutrition products (protein powders, energy boosters, fiber blends), makeup (foundations, lipsticks), hair care (shampoos, conditioners), personal care (body lotions, bath products), and an Independent Consultant program.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ORS Haircare
HQ: United States
Website
- Description: Provider of hair and scalp restoration products for the African American market under the ORS brand, including ORS Olive Oil moisturizers, Curls Unleashed for natural curls, deep conditioners, strengthening treatments, sulfate-free detox shampoo, and carrot oil hairdress. Present in the US and in countries across Africa, the Middle East, Europe, and the Caribbean Region of North America.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ORS Haircare company profile →
The Art of Shaving
HQ: United States
Website
- Description: Provider of aromatherapy-based shaving and skincare products for men and women, including the Four Elements of the Perfect Shave regimen (pre-shave oil, shaving cream, razor, after-shave balm), heated razors, rich shaving creams, pre-shave oils, after-shave balms, and curated shaving kits for a complete, comfortable shave.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Art of Shaving company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for NYX Professional Makeup
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to NYX Professional Makeup
2.2 - Growth funds investing in similar companies to NYX Professional Makeup
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4 - Top valuation comps for NYX Professional Makeup
4.2 - Public trading comparable groups for NYX Professional Makeup
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