Company profile: Benefit Cosmetics
1.1 - Company Overview
Company description
- Provider of color cosmetics and skin care, including concealers, primers, foundations, and pore care like the POREfessional Deep Retreat Clay Mask, Plushtint, and Splashtint, plus makeup application services and pore care samples, offered via its retail boutiques, direct mail catalog, and leading department and specialty stores in the U.S. and abroad.
Products and services
- Plushtint: Color-cosmetics, tinted makeup product that offers a tinted effect for adding color, available through Benefit’s retail boutiques, direct mail catalog, and leading department and specialty stores
- POREfessional Deep Retreat Clay Mask: Clay-based, deep pore-cleansing mask designed for targeted pore care applications, distributed via Benefit boutiques, a direct mail catalog, and leading department and specialty stores
- Splashtint: Color-cosmetics, splash-of-color makeup product designed to add a burst of color, accessible through retail boutiques, direct mail catalog, and leading department and specialty stores
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Benefit Cosmetics
Cosmogen
HQ: France
Website
- Description: Provider of cosmetic packaging and applicators, designing and manufacturing solutions including puffs, skincare products and tools, sponges, brushes, twist/click pens, powder dispensers, travel products, pump/airless, droppers, and jars. Products include Tense Tube Removable, Cosmo+ Sponge and Spatula, Perfect Match Brush, D16 Micro Squeeze'n Glow, and Coconut Set. Founded in 1982.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Cosmogen company profile →
Hero Cosmetics
HQ: United States
Website
- Description: Provider of skincare products, including acne-targeting patches, cleansers, dark spot and post-blemish care, and pimple care and aftercare. Manufactures products with a mindful approach to ingredients, avoiding parabens, alcohol, and sulfates, and designed to be gentle on skin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hero Cosmetics company profile →
Max Factor
HQ: United Kingdom
Website
- Description: Provider of cosmetics through a shop, putting make-up artistry in our hands and bringing the latest trends and tips.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Max Factor company profile →
Kenvue
HQ: United States
Website
- Description: Provider of consumer health personal health solutions, backed by brands that have helped generations care for themselves and their loved ones for more than 135 years.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kenvue company profile →
Sun Bum
HQ: United States
Website
- Description: Provider of quality personal care products from a fast-growing brand, including sun protection, hair care, and lip care, with offerings such as SPF 30 lip balm, daily sunscreen face mist, zinc-based mineral SPF 30 moisturizer, brightening face scrub, hydrating daily cleanser, and a skin care travel kit.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sun Bum company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Benefit Cosmetics
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Benefit Cosmetics
2.2 - Growth funds investing in similar companies to Benefit Cosmetics
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4 - Top valuation comps for Benefit Cosmetics
4.2 - Public trading comparable groups for Benefit Cosmetics
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