Company profile: DevaCurl
1.1 - Company Overview
Company description
- Provider of curl care products and styling solutions for waves, curls, and coils, including the No-Poo Original non-lathering cleanser, One Condition Original conditioner, Ultra Defining Gel for strong hold, and CurlHeights cleanser, conditioner, and cream to boost volume for fine to medium and medium to coarse hair.
Products and services
- No-Poo® Original: Non-lathering conditioning cleanser architected for medium to coarse waves, curls, and coils, focusing on curl care without suds for targeted hair-type applications
- Ultra Defining Gel: Strong-hold styling gel developed for medium to coarse waves, curls, and coils, delivering strong hold specifically for curl patterns across these hair types
- One Condition® Original: Curl-specific conditioner created for medium waves, curls, and coils, formulated to condition these textures as part of targeted curl care
Key contacts
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Financial details
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1.2 - Competitors and similar companies to DevaCurl
Osmotics
HQ: United States
Website
- Description: Provider of cosmeceutical products that counter lines and wrinkles, sagging skin, age spots, and dullness, delivering real, visible improvements for all ages; a cosmeceutical leader and pioneer launching many industry firsts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Vi-Jon
HQ: United States
Website
- Description: Provider of beauty care and healthcare products, offering private brand dry goods solutions for retail, eCommerce, and away-from-home channels, backed by an R&D team for new private brand product development. Products include Germ-X antibacterial hand sanitizer, Epsom salt, baby powder, and dishwashing liquid.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Murad
HQ: United States
Website
- Description: Provider of high-performance clinical skincare products created through advanced scientific research and practical clinical experience; founded by Dr. Howard Murad with the goal of making beautiful, healthy skin attainable for everyone, guided by pioneering research and a Connected Beauty philosophy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Castelbel
HQ: Spain
Website
- Description: Provider of soaps and fragranced luxury products, producing and retailing candles, drawer liners and sachets, fragrance diffusers and room sprays, hand creams, shower gels and body lotions, men's soaps and hand/body washes, and diffuser refills.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Castelbel company profile →
Crystal
HQ: United States
Website
- Description: Provider of Crystal natural mineral salt deodorants that work to prevent odor and are hypoallergenic, formulated without aluminum chlorohydrate or aluminum zirconium, and Luster Premium White beauty-focused teeth whitening products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Crystal company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for DevaCurl
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to DevaCurl
2.2 - Growth funds investing in similar companies to DevaCurl
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4 - Top valuation comps for DevaCurl
4.2 - Public trading comparable groups for DevaCurl
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