Company profile: Vanity Planet
1.1 - Company Overview
Company description
- Provider of beauty care products via a consumer goods online shopping platform, offering devices such as the Aira Facial Steamer and Raedia Facial Brush, plus bundles combining Aira with Exfora microdermabrasion, Essia skincare tool, LEDA light therapy, and Mini Pose 2.0/Pose 2.0 LED travel mirrors.
Products and services
- Aira + Exfora Bundle: A two-device bundle merging Aira’s facial steaming for skincare routines with Exfora’s microdermabrasion wand capabilities, enabling combined steam treatment and microdermabrasion care in one package
- Aira Facial Steamer: A steam-based device delivering facial steaming for skincare routines, used to bathe the face in steam to facilitate skincare steps
- Raedia Facial Brush: A brush-based facial cleansing tool used to exfoliate and cleanse the skin, improving skin surface purity during routine washing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vanity Planet
Laura Mercier
HQ: United States
Website
- Description: Provider of an e-commerce site for Laura Mercier Cosmetics, offering cosmetics, makeup, and skincare developed by a makeup artist to many celebrities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Laura Mercier company profile →
RéVive
HQ: United States
Website
- Description: Provider of skincare products, including Moisturizing Renewal Cream with glycolic acid and Bio-Renewal Peptide to exfoliate, smooth and moisturize; Intensité Volumizing Serum targeting furrow lines, nasolabial folds, crow’s feet and marionette lines to enhance skin’s natural look of firmness and volume; Advanced Lip Perioral Serum with peptides for lip lines; Brightening Serum with Vitamin C (THD Ascorbate); Moisturizing Renewal Eye Cream; and Intensité Les Yeux firming eye cream.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RéVive company profile →
BIC
HQ: France
Website
- Description: Provider of consumer products including stationery (pens, pencils, markers, correction tools), lighters meeting rigorous safety and durability standards (Maxi, EZ LOAD, EZ Reach), and disposable razors (multi-blade options, BIC Soleil Escape), as well as promotional and printed paper products for school, home, and office use.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BIC company profile →
Kirker
HQ: United States
Website
- Description: Provider of nail care enamels and coatings components, offering end-to-end nail polish development, manufacturing, filling, and packaging. Services include custom nail lacquers and treatments, durable long-lasting formulas, base and top coats, ridge fillers, cuticle oils, drying drops, and trend-driven color collections, with R&D collaboration for unique specialty products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kirker company profile →
SweetSpot Labs
HQ: United States
Website
- Description: Provider of a wide range of skincare products, specializing in manufacturing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SweetSpot Labs company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vanity Planet
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vanity Planet
2.2 - Growth funds investing in similar companies to Vanity Planet
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4 - Top valuation comps for Vanity Planet
4.2 - Public trading comparable groups for Vanity Planet
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