Company profile: Bushnell
1.1 - Company Overview
Company description
- Provider of sporting optics and outdoor products, offering riflescopes, binoculars, rangefinders, spotting scopes, trail cameras, night vision optics, telescopes, and laser aiming devices.
Products and services
- Binoculars: Handheld optical instruments for viewing distant objects in hunting, bird watching, and sports, delivering dual-eye clarity and portability for field observation
- Rangefinders: Distance-measuring devices that quantify target range for golf, hunting, and shooting, enabling precise yardage readings to inform shot selection and positioning
- Riflescopes: Rifle-mounted optical devices assisting accurate targeting, delivering sighting alignment to improve shot placement on rifles.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Bushnell
Dorel Sports
HQ: United States
Website
- Description: Provider of kids' bikes and battery-powered bikes, operating through Cycling Sports Group, Pacific Cycle Group and Caloi to manage a global portfolio of brands including Cannondale, Schwinn, GT, Mongoose, Charge Bikes, KidTrax and Caloi.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Mitre
HQ: United Kingdom
Website
- Description: Provider of online sports equipment and apparel, supplying size 5 footballs for players 15+, netballs for training and matches, rugby balls and accessories, football training kits (jackets, jerseys, shorts, socks, compression base layers), and basketball equipment and accessories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mitre company profile →
Highway Two
HQ: United States
Website
- Description: Provider of North American distribution services for premium bicycle components and accessory brands, including Continental.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Highway Two company profile →
Bauer
HQ: United States
Website
- Description: Provider of designed, developed, manufactured and marketed hockey equipment, including ice hockey skates (pro-level, recreational, youth, goalie), hockey sticks (elite, recreational, goalie, youth, with customization), roller skates, custom sticks and skates, player pants and stick accessories, and training tools for skating, shooting, passing, and stickhandling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bauer company profile →
STAC Performance
HQ: Canada
Website
- Description: Provider of indoor bike training solutions delivering a smooth, powerful, completely silent experience without touching your wheel, featuring the award-winning STAC Zero indoor bike trainer developed by a team combining engineering, software, and business expertise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full STAC Performance company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Bushnell
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Bushnell
2.2 - Growth funds investing in similar companies to Bushnell
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4 - Top valuation comps for Bushnell
4.2 - Public trading comparable groups for Bushnell
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