Company profile: Aura Bora
1.1 - Company Overview
Company description
- Provider of craft sparkling water made with herbs, fruits, and flowers, using plant-based ingredients without artificial ingredients. Offers sugar-free, calorie-free flavors, a Flavor of the Month subscription, variety packs of best sellers, seasonal selections, and themed assortments, plus branded merchandise and gift cards.
Products and services
- Sparkling Water: Aura Bora produces plant-based craft sparkling water infused with herbs, fruits, and flowers, featuring sugar-free, calorie-free formulations without artificial ingredients for clean, vibrant flavor profiles
- Variety Packs: Aura Bora architects mixed-case collections bundling different sparkling water flavors, including best sellers, seasonal selections, and themed assortments, enabling convenient sampling across herb-, fruit-, and flower-infused profiles
- Flavor of the Month Subscription: Aura Bora delivers subscription-based monthly shipments featuring a new, unique sparkling water flavor, facilitating ongoing discovery of plant-inspired tastes derived from herbs, fruits, and flowers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Aura Bora
Pasta Della Mamma
HQ: Belgium
Website
- Description: Provider of a wide range of pasta through manufacturing and supply, and of culinary program courses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pre
HQ: United States
Website
- Description: Provider of 100% grass-fed and finished beef products, offering vacuum-sealed packaging to keep beef fresh, an online store (including AmazonFresh and select AmazonGo), a store finder for retail locations, recipe collections, and customer service support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Turkey Hill
HQ: United States
Website
- Description: Provider of iced tea, ice cream, other beverages, and frozen desserts distributed throughout the United States. Offers a variety of ice cream flavors (including Trio'politan), traditional and flavored iced teas, frozen yogurt, ice cream sandwiches, and sundae cones, plus the Turkey Hill Experience, an interactive exhibit in Columbia, PA.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MPB Snacks
HQ: United States
Website
- Description: Provider of cookies, manufacturing chocolate chip, birthday cake, peanut butter, and gluten-free chocolate macadamia varieties.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Guru Energy
HQ: United States
Website
- Description: Provider of organic, plant-based energy drinks made with natural caffeine (green tea, guarana, ginseng) and ingredients like echinacea, L-theanine, polyphenols, coconut water, blue agave, and goji berries. Offerings include GURU Original, Lite (low-calorie), Zero Wild Berry (zero-calorie), Peach Mango Punch, and Fruit Punch, sweetened with stevia and monk fruit.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Guru Energy company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Aura Bora
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Aura Bora
2.2 - Growth funds investing in similar companies to Aura Bora
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4 - Top valuation comps for Aura Bora
4.2 - Public trading comparable groups for Aura Bora
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