Company profile: SmartSweets
1.1 - Company Overview
Company description
- Provider of plant-based, low-sugar candy alternatives designed to kick sugar while keeping candy. Offerings include Sweet Fish, Peach Rings, Sourmelon Bites, Sour Blast Buddies, Cola Gummies, and Tropical Eggs, delivering fruity and sour flavors with significantly less sugar than traditional candy.
Products and services
- Cola Gummies: Plant-based gummies deliver cola flavor while offering a low-sugar alternative to traditional cola gummies, supporting SmartSweets' mission to kick sugar Naturally while keeping candy
- Peach Rings: Plant-based candy rings offer peach flavor and a ring profile, supplying a low-sugar alternative to traditional peach rings, aligned with smaller, smarter choices that keep candy
- Sour Blast Buddies: Plant-based sour candy features various fruity flavors and tart taste, engineered to have less sugar than traditional sour candies while keeping candy
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SmartSweets
Divine Chocolate
HQ: United States
Website
- Description: Provider of Fairtrade chocolate products owned by its cocoa farmers, offering dark, milk, and white sharing bars in various cocoa percentages and flavors (mint, raspberry, ginger, toffee, sea salt, strawberries), plus Crispy Thins made with air-popped rice and Fairtrade chocolate, and delivery services with free shipping on orders over $65 and special warm-weather handling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Kicking Horse Coffee
HQ: Canada
Website
- Description: Provider of organic, Fairtrade, Arabica coffee roasted in the Canadian Rocky Mountains, offering whole bean and ground options in light, medium, and dark roasts, plus coffee subscriptions with regular delivery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Straus Family Creamery
HQ: United States
Website
- Description: Provider of organic dairy products including non-homogenized milk and cream, European style and Greek yogurt, super premium ice cream, European style butter, and sour cream. Milk is used in cheese production and commonly sold in redeemable glass containers. Yogurt is made without gums, thickeners, stabilizers, or artificial flavors; ice cream is free of preservatives, fillers, artificial ingredients, and coloring agents.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Straus Family Creamery company profile →
Cawston Press
HQ: United Kingdom
Website
- Description: Provider of delicious-tasting drinks you can feel good about drinking, crafted by people with a love and understanding for creating them.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cawston Press company profile →
IQBAR
HQ: United States
Website
- Description: Provider of vegan, low-sugar, non-GMO, keto, paleo-friendly, gluten-free protein bars designed to support cognitive and physical performance; sugar-free electrolyte hydration mixes with added brain nutrients; and mushroom coffee blends with functional brain nutrients and 200mg jitter-free caffeine. Food and beverage company founded in 2017, headquartered in Boston, Massachusetts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full IQBAR company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SmartSweets
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SmartSweets
2.2 - Growth funds investing in similar companies to SmartSweets
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4 - Top valuation comps for SmartSweets
4.2 - Public trading comparable groups for SmartSweets
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