Company profile: Tru Fru
1.1 - Company Overview
Company description
- Provider of high-quality, one-of-a-kind snacks made from real fruit dipped in premium chocolate, offered in frozen and shelf-stable formats. Products include hyper-chilled raspberries, bananas with dark chocolate & peanut butter, strawberries, piña colada (pineapple with white chocolate & coconut), blueberries, and cherries coated in white and dark chocolate.
Products and services
- Hyper-Chilled Bananas in Dark Chocolate & Peanut Butter: Dual-component bananas coated with dark chocolate and peanut butter in a frozen form, combining fruit cores and chocolate-peanut butter exteriors for a chilled treat
- Hyper-Chilled Blueberries in White & Dark Chocolate: Dual-coated blueberries encased in white and dark chocolate, sold in a frozen condition, combining real fruit centers with both chocolate types for a chilled confection
- Hyper-Chilled Cherries in White & Dark Chocolate: Dual-layered cherries coated in a mix of white and dark chocolate, available frozen, combining real fruit with both chocolate styles for a chilled snack
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Tru Fru
Regal Springs
HQ: United States
Website
- Description: Provider of fresh and frozen tilapia raised in oxygen-rich environments and processed quickly for freshness and a 15-day shelf life, including tilapia loins (frozen), fillets (fresh and frozen), and portions/tenders. Offers value-added options such as beer battered, panko-crusted, and crispy seasoned tilapia tenders, using sustainable aquaculture focused on fish welfare and environmental sustainability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Belazu
HQ: United States
Website
- Description: Provider of mediterranean and middle eastern ingredients for passionate chefs and home services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Belazu company profile →
Tideford Organics
HQ: United Kingdom
Website
- Description: Provider of organic and gluten-free foods as a food manufacturing company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Happy Healthy Hippie
HQ: United States
Website
- Description: Provider of all-natural, non-GMO, vegan, plant-based supplements, including products that promote skin, nail, and hair health; relieve stress and soothe anxiety; enhance mood, focus, and energy without caffeine; support reproductive health, libido, and immune function; and balance hormones to ease PMS and menopause symptoms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Happy Healthy Hippie company profile →
Campbell Soup
HQ: United States
Website
- Description: Provider of soups, simple meals, beverages, snacks, and packaged fresh foods, offering Campbell’s condensed soups in multiple flavors and varieties, Swanson broths and stocks, Prego pasta sauces, Pace salsas and sauces, V8 juices, and Campbell’s cooking sauces to simplify meal preparation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Campbell Soup company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Tru Fru
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Tru Fru
2.2 - Growth funds investing in similar companies to Tru Fru
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4 - Top valuation comps for Tru Fru
4.2 - Public trading comparable groups for Tru Fru
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