Company profile: Wetzel's Pretzels
1.1 - Company Overview
Company description
- Provider of hand-rolled, freshly baked pretzels and pretzel-based snacks, including Wetzel's Original, Wetzel Dogs, and Wetzel Bitz. Operates Twisted by Wetzel's streetside bakery concept with creative menus like Gourmet Dogz and Twistz, offers online ordering and delivery in select locations, and runs a mobile food truck for events.
Products and services
- Twisted by Wetzel’s: A streetside bakery concept that offers a creative menu including Gourmet Dogz and Twistz, presenting varied pretzel-based items at a streetside location
- Online Ordering and Delivery: An online service that offers ordering of Wetzel’s Pretzels for pickup or delivery in select locations, enabling customers to place orders digitally and obtain their items
- Wetzel’s Original: A hand-rolled, freshly baked pretzel that is lightly buttered and salted, also available without butter, delivering a warm, chewy snack with classic pretzel seasoning
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Wetzel's Pretzels
Kusmi Tea
HQ: France
Website
- Description: Provider of black, green, white, and herbal teas, including rich and robust black teas, fresh and delicate green teas, subtle and refined white teas, and caffeine-free herbal blends. Also offers tea accessories such as cups, teapots, kettles, and tea boxes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Kusmi Tea company profile →
Coral
HQ: United States
Website
- Description: Provider of Caribbean above-sea coral calcium minerals, operating as a leading importer and supplier in the United States and globally. Supplies coral minerals to more than 30 countries, used for thousands of years as dietary supplements for trace and macro minerals, containing essential bioavailable calcium.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Coral company profile →
Bubbies
HQ: United States
Website
- Description: Provider of high-quality fermented and pickled products, and a category leader in fermented foods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zevia
HQ: United States
Website
- Description: Provider of zero-sugar, zero-calorie beverages sweetened with stevia, including sodas in various flavors (black cherry, caffeine-free cola, cherry cola), Zevia Energy (120 mg caffeine per can), Zevia Organic Tea (45 mg per 12 oz, with caffeine-free options), Zevia Kidz, and mixers such as Ginger Beer and Tonic Water.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zevia company profile →
La Colombe
HQ: United States
Website
- Description: Provider of small-batch roasted arabica coffees and a coffee shop network, serving cafés, hotels, restaurants, and retailers via retail trade and branded cafés. Offers signature blends and single-origin coffees, ready-to-drink Draft Lattes and Cold Brew, whole and ground beans, monthly subscriptions, brewing equipment, apparel, and café treats such as sandwiches, donuts, and confectioneries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full La Colombe company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Wetzel's Pretzels
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Wetzel's Pretzels
2.2 - Growth funds investing in similar companies to Wetzel's Pretzels
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4 - Top valuation comps for Wetzel's Pretzels
4.2 - Public trading comparable groups for Wetzel's Pretzels
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