Company profile: Heelys
1.1 - Company Overview
Company description
- Provider of action sports-inspired footwear under the HEELYS brand for the youth market, featuring patented, dual-purpose shoes with a removable wheel in the heel that let users transition from walking to skating. Offers girl-specific styles and sizes, new releases, a pro skate team, how-to instructions for wheel insertion and use, and shipping, tracking, and returns for products purchased online.
Products and services
- The Original Shoes with Wheels: Patented, dual-purpose footwear integrating a stealth, removable heel wheel to let youth shift weight and instantly transition from walking to skating on demand
- New Releases: Production-grade HEELYS brand models and designs updated regularly, retaining the removable heel wheel and dual-purpose function for youth-focused wear
- Girl Styles & Sizes: Size-graded range engineered for girls, offering various HEELYS styles and fits that incorporate the removable heel wheel and dual-purpose walking-to-skating capability
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Heelys
Hari Mari
HQ: United States
Website
- Description: Provider of footwear and apparel, including comfort-focused flip flops with traction for water activities, shoes (boots and runners), shorts, outerwear, and hats, plus gift cards. Hari Mari donates $3 for every pair purchased to help fight pediatric cancer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Altra Running
HQ: United States
Website
- Description: Provider of Zero Drop, fully cushioned, foot-shaped, gender-specific footwear and women’s performance apparel. Offers men’s road and trail running shoes (Escalante 4, Lone Peak 8, Provision 8) with roomy toe boxes and features for comfort, flexibility, durability, and stability, plus women’s running and training clothing. Provides a 30-day guarantee and U.S. shipping with free ground and expedited options.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Altra Running company profile →
Luck
HQ: Spain
Website
- Description: Provider of cycling shoes and accessories, manufacturing and selling MTB shoes with reliable fastening and reinforced points; lightweight road cycling shoes with smooth soles; and custom cycling shoes tailored for fit and power transfer. Offers accessories (water bottles, helmets, clothing) and Biontech® and custom insoles that adapt to foot ergonomics, using 3D scanning to reduce joint pain, increase balance, and reduce muscle fatigue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Luck company profile →
Capezio
HQ: United States
Website
- Description: Provider of ballet shoes, dancewear, and activewear for dancers, offering specialized footwear including jazz, tap, pointe, and character shoes, as well as apparel such as tights, leotards, skirts, tutus, tops, bottoms, knitwear, and unitards.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Capezio company profile →
Tic Tac Toes
HQ: United States
Website
- Description: Provider of footwear as a manufacturer offering contra shoes; square dance, shagging, organist, choir, and chorus shoes; Latin dancing and ballroom shoes; men's dancing shoes; and theatrical shoes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tic Tac Toes company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Heelys
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Heelys
2.2 - Growth funds investing in similar companies to Heelys
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4 - Top valuation comps for Heelys
4.2 - Public trading comparable groups for Heelys
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