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Company profile: The First Years

1.1 - Company Overview

The First Years Logo

The First Years

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of baby products through an online retail website, offering pacifiers, booster car seats, strollers, bottles and more. Portfolio includes Sure Comfort Newborn to Toddler - 3-in-1 Baby Bathtub, Disney Minnie Mouse Insulated Straw Cup, CoolCore Insulated Kids Water Bottle, Take & Toss John Deere Straw Cups, Happy Heights High Chair & Toddler Tower, and Rain Shower Baby Spa Tub.

Products and services

  • Happy Heights™ High Chair & Toddler Tower: A convertible high chair that transforms into a toddler tower, featuring two height settings for different stages
  • Sure Comfort® Newborn to Toddler - 3-in-1 Baby Bathtub: A 3-in-1 tub accommodating newborns to toddlers, with a mesh sling for newborns and adjustable sides to support growing babies
  • CoolCore™ Insulated Kids Water Bottle: An insulated bottle with a stainless steel interior and DropGuard protection, engineered to keep drinks cool and withstand drops during everyday use

Key contacts

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Financial details

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1.2 - Competitors and similar companies to The First Years

Steelite Logo

Steelite

HQ: United Kingdom Website
  • Description: Provider of tabletop products for the international hospitality industry, including alumina vitrified dinnerware (Distinction and Performance), chip- and stain-resistant melamine dinnerware, fine bone china (Rene Ozorio and Royal Bone China), durable stoneware, and the Folio collection of dinnerware, glassware, and flatware for banqueting and fine dining.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Steelite company profile →
OBH Nordica Logo

OBH Nordica

HQ: Denmark Website
  • Description: Provider of domestic appliances with Nordic roots, created in 2002 when Danish company Ole Bødtcher-Hansen A / S merged with Swedish company Joffe Marketing AB; operates offices in Denmark, Sweden, Norway and Finland.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full OBH Nordica company profile →
Hunter Fan Logo

Hunter Fan

HQ: United States Website
  • Description: Provider of home comfort products in North America, offering ceiling fans (with lights, without lights, with remotes, outdoor, and low profile), portable fans, decorative bathroom fans, air purifiers, humidifiers, thermostats, and vaporizers. Products are available in retail showrooms and home centers in the United States and Canada.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Hunter Fan company profile →
Presto Logo

Presto

HQ: United States Website
  • Description: Provider of consumer goods, offering pressure cookers and electric appliances.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Presto company profile →
Chef'n Logo

Chef'n

HQ: United States Website
  • Description: Provider of inventive, fun and highly functional housewares products, including kitchen gadgets and tools, measuring and baking equipment, grinders, cleaning utensils, strainers and steamers. Sold through leading retailers and distributors. Notable products include GarlicZoom XL garlic chopper, Switchit spatula, Emulstir dressing mixer, Pastrio scraper set, PalmPeeler, and HerbZoom herb mincer.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Chef'n company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for The First Years

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to The First Years

2.2 - Growth funds investing in similar companies to The First Years

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4 - Top valuation comps for The First Years

4.2 - Public trading comparable groups for The First Years

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4.3 - M&A Transactions similar to The First Years

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About The First Years

What does The First Years do?

The First Years is a provider of baby products through an online retail website, offering pacifiers, booster car seats, strollers, bottles and more. Portfolio includes Sure Comfort Newborn to Toddler - 3-in-1 Baby Bathtub, Disney Minnie Mouse Insulated Straw Cup, CoolCore Insulated Kids Water Bottle, Take & Toss John Deere Straw Cups, Happy Heights High Chair & Toddler Tower, and Rain Shower Baby Spa Tub.

Who are The First Years's competitors?

The First Years's competitors and similar companies include Steelite, OBH Nordica, Hunter Fan, Presto, and Chef'n.

Where is The First Years headquartered?

The First Years is headquartered in United States.

How many employees does The First Years have?

The First Years has 1,000 employees 🔒.

When was The First Years founded?

The First Years was founded in 2010 🔒.

What sector and industry vertical is The First Years in?

The First Years is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for The First Years

Who are the top strategic acquirers in The First Years's sector and industry

Top strategic M&A buyers and acquirers in The First Years's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for The First Years?

Top strategic M&A buyers groups and sectors for The First Years include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in The First Years's sector and industry vertical

Which are the top PE firms investing in The First Years's sector and industry vertical?

Top PE firms investing in The First Years's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in The First Years's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in The First Years's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in The First Years's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to The First Years include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in The First Years's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for The First Years?

The key public trading comparables and valuation benchmarks for The First Years include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for The First Years for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for The First Years with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in The First Years's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for The First Years with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in The First Years's' sector and industry vertical?

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