Company profile: Varsity Brands
1.1 - Company Overview
Company description
- Provider of school-centered products and services that elevate sport, spirit, and achievement, including team sports uniforms, apparel, and equipment (BSN SPORTS); cheerleading and dance uniforms, educational camps, clinics, and competitions (Varsity Spirit); graduation and yearbooks (Herff Jones); plus campus branding solutions, character education and philanthropic programs, professional development, and coach resources.
Products and services
- Varsity Spirit: Delivers uniforms and runs educational camps, clinics, and competitions for cheerleading, dance teams, performing arts, and yearbook communities, enhancing skills and school spirit through full-service programming
- BSN SPORTS: Supplies custom-engineered team sports uniforms, apparel, and equipment tailored for schools, colleges, universities, and recreational programs, enabling program-wide customization and outfitting across rosters and seasons
- Campus Branding Solutions: Builds end-to-end school branding programs covering custom uniforms, leisure wear, fanwear, and beauty products to unify identity across students, staff, and fans
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Varsity Brands
BOTE
HQ: United States
Website
- Description: Provider of watersports lifestyle products, born from stand up paddle boards and now pioneering inflatable kayaks; driven by a mission to stand apart through industry-shaping innovation, fresh ideas, and simplicity to inspire adventure.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Locals Sale
HQ: United States
Website
- Description: Provider of a one-of-a-kind membership granting access to 1000+ quality ski and snowboard goods, including gear and outdoor clothing sourced from professional athletes and outdoor brands. Offers online sales and pop-up events across the country, and supports a gear recycling program for new and used equipment from pros’ closets and brand warehouses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Wham-O
HQ: United States
Website
- Description: Provider of classic, well-made toys as a company and lifestyle brand steeped in American cultural tradition; continuing an entrepreneurial spirit through smart partnerships with aligned partners to bring new products to market and promote an ongoing commitment to the highest quality.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Wham-O company profile →
Ekkia
HQ: France
Website
- Description: Provider of equipment for riders and their horses, manufacturing equipment for both riders and horses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ekkia company profile →
Escalade
HQ: United States
Website
- Description: Provider of sporting goods, manufacturing and distributing archery equipment, basketball hoops, pickleball gear, table tennis tables and accessories, billiards tables and accessories, and dartboards and darts under brands including Bear Archery, Goalrilla, Onix, STIGA, Brunswick Billiards, and Arachnid. Also participates in the office/graphic arts equipment market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Escalade company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Varsity Brands
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Varsity Brands
2.2 - Growth funds investing in similar companies to Varsity Brands
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4 - Top valuation comps for Varsity Brands
4.2 - Public trading comparable groups for Varsity Brands
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