Company profile: Pure Fishing
1.1 - Company Overview
Company description
- Provider of fishing tackle and accessories for recreational and professional anglers, offering a wide range of fishing rods (including Berkley rods), reels, freshwater hard and soft baits (Berkley Flicker Minnow, Frittside, Gulp!, PowerBait), and saltwater spinning reels. Operates a portfolio of well-known brands and is one of the largest, most recognized fishing tackle companies.
Products and services
- Fishing Rods: Multi-technique, the company architects rods for various techniques and environments, supplying options for ice and fly fishing with diversified models tailored to different angler needs
- Fishing Reels: Marine-rated devices that deploy and retrieve fishing line, produced in various types for different needs, including saltwater spinning reels delivering durability and performance in harsh marine environments
- Freshwater Hard Bait: Freshwater-optimized products developed for freshwater fishing, including various models like Berkley Flicker Minnow and Berkley Frittside to equip anglers with targeted lure options
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Pure Fishing
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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Locals Sale
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Thule
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Website
- Description: Provider of accessories to simplify secure, safe, and stylish transport of gear and equipment, including bike racks for ebikes, mountain and gravel bikes. Offerings include the Thule Epos 2-bike foldable hitch platform rack with telescopic attachment, high load capacity, and easy trunk access, and all-terrain strollers—Urban Glide 3, Urban Glide 4-wheel, and Urban Glide Double—for newborns, toddlers, and two children.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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LeMond Fitness
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Pure Fishing
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Pure Fishing
2.2 - Growth funds investing in similar companies to Pure Fishing
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4 - Top valuation comps for Pure Fishing
4.2 - Public trading comparable groups for Pure Fishing
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