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Company profile: Sterling

1.1 - Company Overview

Sterling Logo

Sterling

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of ropes, cord, hardware, and gear for climbers, including dynamic climbing ropes for lead and top-rope, static and semi-static ropes for hauling, jugging, canyoneering, rope access, and rescue; industrial lifting and rigging lines; wire slings used as anchor points in raise and rescue operations; and a rope recycling program to reduce landfill waste.

Products and services

  • Dynamic Climbing Ropes: Impact-absorbing dynamic lines created for lead and top-rope use across multiple climbing disciplines, purpose-built to absorb fall impacts
  • Static and Semi-Static Ropes: Low-elongation ropes architected for hauling, jugging, canyoneering, rope access, and rescue operations, built to minimize stretch
  • Industrial Lifting and Rigging Lines: Heavy-duty rigging and hoisting ropes fabricated for critical industrial applications, engineered for high strength and durability

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Sterling

SCIFIT Logo

SCIFIT

HQ: United States Website
  • Description: Provider of commercial fitness equipment as a manufacturer.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full SCIFIT company profile →
Crossrope Logo

Crossrope

HQ: United States Website
  • Description: Provider of jump ropes, apparel, and fitness accessories, including AMP with 2500+ full-body workouts, real-time feedback, and activity/progress stats; Classic weighted ropes with fast clip connections; Ropeless training; Speed Performance Set (2023) with lighter, faster ropes; Heavy Performance Set (2023) and Ultra Heavy Performance Set (2023) with weighted ropes for high-intensity and advanced challenges.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Crossrope company profile →
Octane Fitness Logo

Octane Fitness

HQ: United States Website
  • Description: Provider of international fitness products reinventing zero-impact cardiovascular exercise, offering standing ellipticals with adjustable stride length, upper-body ergonomics and advanced console technology; recumbent ellipticals including xRide; strength-infused CROSS CiRCUIT and LateralX; Surge Cycle Bike with magnetic resistance; Octane Rō rower with self-powered console; and the CROSS CIRCUIT KIT+.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Octane Fitness company profile →
Callaway Golf Logo

Callaway Golf

HQ: United States Website
  • Description: Provider of golf clubs, balls, apparel, footwear and accessories under the Callaway Golf, Odyssey and Top-Flite brands, sold in more than 110 countries. Offers products and services designed to make every golfer a better golfer, including drivers, irons, wedges, complete sets, tour-level golf balls, and personalized custom fitting services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Callaway Golf company profile →
GI Sportz Logo

GI Sportz

HQ: France Website
  • Description: Provider of paintball products designed to improve performance, quality, and the overall playing experience. Offerings include G.I. Paintballs featuring DFT FUSE Ultra Performance Formulation, known for consistent performance in tournaments.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full GI Sportz company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Sterling

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Sterling

2.2 - Growth funds investing in similar companies to Sterling

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4 - Top valuation comps for Sterling

4.2 - Public trading comparable groups for Sterling

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4.3 - M&A Transactions similar to Sterling

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Sterling

What does Sterling do?

Sterling is a provider of ropes, cord, hardware, and gear for climbers, including dynamic climbing ropes for lead and top-rope, static and semi-static ropes for hauling, jugging, canyoneering, rope access, and rescue; industrial lifting and rigging lines; wire slings used as anchor points in raise and rescue operations; and a rope recycling program to reduce landfill waste.

Who are Sterling's competitors?

Sterling's competitors and similar companies include SCIFIT, Crossrope, Octane Fitness, Callaway Golf, and GI Sportz.

Where is Sterling headquartered?

Sterling is headquartered in United States.

How many employees does Sterling have?

Sterling has 1,000 employees 🔒.

When was Sterling founded?

Sterling was founded in 2010 🔒.

What sector and industry vertical is Sterling in?

Sterling is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Sterling

Who are the top strategic acquirers in Sterling's sector and industry

Top strategic M&A buyers and acquirers in Sterling's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Sterling?

Top strategic M&A buyers groups and sectors for Sterling include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Sterling's sector and industry vertical

Which are the top PE firms investing in Sterling's sector and industry vertical?

Top PE firms investing in Sterling's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Sterling's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Sterling's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Sterling's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Sterling include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Sterling's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Sterling?

The key public trading comparables and valuation benchmarks for Sterling include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Sterling for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Sterling with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Sterling's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Sterling with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Sterling's' sector and industry vertical?

Access recent funding rounds and capital raises in Sterling's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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