Company profile: Market Motive
1.1 - Company Overview
Company description
- Provider of online digital marketing training and certification programs, developing curriculum used by higher education institutions (Duke, Benedictine, Polk State College) to supplement classroom and community education, and by large agencies, media companies, and Fortune 1000 enterprises. Courses include Email Marketing, Content Marketing, and Mobile Marketing.
Products and services
- Content Marketing: Engineers certification-aligned curriculum teaching how to create compelling marketing content, used by higher education and enterprise teams to supplement classrooms and Community Education catalogs
- Email Marketing: Develops modular course on building effective email marketing campaigns, utilized by colleges and large agencies to augment classroom training and Fortune 1000 enterprise programs
- Mobile Marketing: Architects enterprise-grade training focused on marketing through mobile devices, adopted by media companies and universities like Duke, Benedictine, and Polk State College to enhance certification-track instruction
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Market Motive
Intertech
HQ: United States
Website
- Description: Provider of software development consulting, custom application solutions, and software developer training. Founded in 1991 by Tom Salonek, the firm has grown to become Minnesota’s largest combined software developer training company and research-supported consulting firm, designing and developing software solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Voomly
HQ: United States
Website
- Description: Provider of a video hosting platform for creating and managing video sales funnels with custom branding, interactive elements, and advanced analytics, plus Voomly Cloud—a suite of content creation tools (Doodly, Toonly, Talkia, Pyks, People Builder) offering unlimited video hosting and creation, including whiteboard and cartoon video makers, text-to-speech voiceovers, and eCover/graphics design.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Voomly company profile →
Coding Dojo
HQ: United States
Website
- Description: Provider of education technology and a coding bootcamp that teaches three full technology stacks and courses in Data Science, Cybersecurity, and other emerging technologies in a single 14-week program, supported by an innovative curriculum and Learning Management System to train students to become self-sufficient developers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Coding Dojo company profile →
PayGrade
HQ: United States
Website
- Description: Provider of a financial literacy learning platform that uses a virtual bank and investment simulation to help schools teach students real-world money management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PayGrade company profile →
Fitch Learning
HQ: United Kingdom
Website
- Description: Provider of specialised technical training for the financial community, partnering with clients to elevate knowledge, skills and conduct. Offerings include ESG learning programs; CPD-accredited Fitch Learning Certificates with 250+ courses annually; CISI qualifications in Wealth & Investment Management and Islamic Finance; webinar recordings and reports; and customizable meeting rooms and event spaces with business, technology and administration services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fitch Learning company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Market Motive
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Market Motive
2.2 - Growth funds investing in similar companies to Market Motive
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4 - Top valuation comps for Market Motive
4.2 - Public trading comparable groups for Market Motive
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