Company profile: Primer
1.1 - Company Overview
Company description
- Provider of Primer Microschools where students learn at their own pace, pursue their passions, and receive the support they deserve—schools designed for tomorrow's leaders, enrolling today.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Primer
Century Tech
HQ: United Kingdom
Website
- Description: Provider of an award-winning AI teaching and learning platform for schools, colleges and universities, delivering personalized learning pathways, diagnostics, automated marking and data insights. Offers Bond Online Premium and Premium Plus test prep for grammar and independent school exams, curriculum-aligned resources, mock tests and tailored feedback.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kognity
HQ: Sweden
Website
- Description: Provider of an all-in-one digital teaching and learning platform with interactive textbooks (videos, 3D models), analytics, and assessment support. Includes tools for creating assignments with auto-corrected questions, insights into student performance, a Practice Centre for self-study and exam prep, and on-demand professional development aligned with NGSS, IB DP, and IGCSE.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kognity company profile →
School-Day
HQ: Canada
Website
- Description: Provider of accounting application solutions for schools, offering SGF Accounting for account tracking, automatic receipting, month-end and year-end processing, and custom reporting; Payments to collect and manage all forms of payment and post school products on an e-commerce storefront; and Forms to create, collect, and store online waivers, permission forms, and surveys.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full School-Day company profile →
Illuminate Education
HQ: United States
Website
- Description: Provider of a cloud-based education intelligence platform for educators, including a student information system, data and assessment management, K-12 academic and social-emotional assessments, MTSS collaboration and intervention tracking, universal screening and progress monitoring with recommendations, and dyslexia screening.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Illuminate Education company profile →
Great Exposure
HQ: Canada
Website
- Description: Provider of CampusLogin SaaS CRM + SIS and digital marketing services for post-secondary institutions, serving 200+ US/CA colleges. Offerings include an integrated platform for managing the student lifecycle, admissions, communications, analytics, and finances; lead generation (pay-per-lead, managed ad buys), custom website design, search engine marketing, and social media marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Great Exposure company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Primer
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Primer
2.2 - Growth funds investing in similar companies to Primer
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4 - Top valuation comps for Primer
4.2 - Public trading comparable groups for Primer
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