Company profile: Whooo's Reading
1.1 - Company Overview
Company description
- Provider of an online platform for educators to encourage, manage, and track students' independent reading, helping students build reading, communication, and critical thinking skills. Offers reading comprehension quizzes with Depth of Knowledge (DOK) questions, AI feedback on writing and reading, instant progress reports, adaptive learning aligned to state standards, and a Read-A-Thon school fundraising solution.
Products and services
- Data Reports on Student Progress: Delivers real-time access to quiz results and detailed reports on reading and writing skills, highlighting mastery and gaps to equip educators with actionable data for managing independent reading
- Reading Comprehension Quizzes: Runs DOK-based assessments that gauge students’ understanding of books they have read, using Depth of Knowledge questions to evaluate comprehension and produce results for tracking progress
- AI Feedback on Writing and Reading Skills: Offers AI-driven, personalized feedback on students’ writing and reading, encouraging iterative revisions and improvement to help them master reading, communication, and critical thinking skills
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Whooo's Reading
Writable
HQ: United States
Website
- Description: Provider of instruction and assessment tools for K12 writing education. The Writable platform helps teachers scaffold and motivate students to become purposeful, proficient writers and enables schools to assess and monitor writing growth. Features include a three-part feedback engine (peer, self, and teacher review) and common skill-focused writing assignments that save teachers preparation time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Cricket Media
HQ: United States
Website
- Description: Provider of educational media content and publishing on a safe, secure learning network for children, families, and teachers, with offerings in eLearning, content licensing, eBooks, and eMentoring.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sherston
HQ: United Kingdom
Website
- Description: Provider of educational software for personalized learning, helping teachers assess, give feedback, and report on student progress. Offers titles such as Charlie Chimp's Big Modelling Party, Magic Grandad: The Great Fire of London, Tizzy's Toybox, and Crystal Rain Forest to engage learners and teach programming and logical thinking. Serves schools and nurseries in the U.K.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MasteryConnect
HQ: United States
Website
- Description: Provider of an educational technology assessment and curriculum platform delivered as SaaS, helping educators identify student understanding, target students for intervention, personalize learning, and use data to evaluate practice. Products include Mastery Tracker, Mastery View Formative Assessments, and dashboards that visualize students' mastery and provide real-time actionable data at various levels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MasteryConnect company profile →
SchoolChapters
HQ: United States
Website
- Description: Provider of an innovative, user-centered ePortfolio solution for education, developed around valuable input from educators across the country.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SchoolChapters company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Whooo's Reading
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Whooo's Reading
2.2 - Growth funds investing in similar companies to Whooo's Reading
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4 - Top valuation comps for Whooo's Reading
4.2 - Public trading comparable groups for Whooo's Reading
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