AdTech Mobile Ad Network Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for AdTech Mobile Ad Network Platforms
1.1 - About AdTech Mobile Ad Network Platforms sector
Companies in this category operate AdTech Mobile Ad Network Platforms that connect mobile app publishers with brand and performance advertisers across in‑app and mobile web inventory. They aggregate demand, run real‑time auctions, and deliver targeted placements in display, video, rewarded, interstitial, and native formats. The value is scaled reach, data‑driven targeting, campaign optimization, and reliable monetization for publishers, while enabling efficient, measurable user acquisition for advertisers.
Typical offerings include in‑app ad serving SDKs and mediation with in‑app bidding that route traffic across multiple demand sources, SSP/exchange infrastructure with RTB auction engines, and integrations to major DSPs for programmatic buying. Vendors provide audience and contextual targeting using consented identifiers and on‑device signals, creative rendering with pacing and frequency controls, fraud detection and brand safety, viewability measurement, attribution and install tracking, and eCPM, fill‑rate, and ARPDAU analytics.
Primary customers are mobile app publishers and gaming studios, performance marketers and mobile‑first brands, and agency trading teams. Outcomes include higher fill rates and eCPM for inventory monetization, scalable reach into quality in‑app audiences, improved ROAS and install volume for user acquisition, and reduced ad fraud with stronger brand safety and measurement. Buyers seek strategic partners offering global supply, privacy compliance, and dependable yield optimization.
2. Buyers in the AdTech Mobile Ad Network Platforms sector
2.1 Top strategic acquirers of AdTech Mobile Ad Network Platforms companies
Digital Turbine
- Description: Provider of an independent mobile growth platform delivering end-to-end, proprietary technology solutions for the mobile application ecosystem, including Application Media and Content Media through its On Device Solutions segment, plus Advertising and Ad Monetization solutions via its App Growth Platform for advertisers, publishers, wireless carriers and OEM partners worldwide.
- Key Products:
- Mobile Growth Platform: Device-level platform integrated with carriers and OEMs that distributes apps from first boot and unifies acquisition, distribution and monetization for scalable mobile growth
- Full Ad Stack: Embedded full ad stack provides premium media, unique data and brand-safe inventory, delivering high-performance advertising and incremental revenue for advertisers, publishers and OEM partners
- Application & Device Management Suite: On-device portals and application management tools let carriers and OEMs manage, update and showcase mobile apps and content, improving user experience and engagement post-activation
- Mobile Content & Commerce Services: Mobile payment, music streaming, eBook and m-commerce capabilities create value-added content experiences and new revenue streams within carrier and OEM ecosystems.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for AdTech Mobile Ad Network Platforms sector
M&A buyer group 1: Ad Network
Digital Turbine
- Type: N/A
- Employees: ●●●●●
- Description: Provider of an independent mobile growth platform delivering end-to-end, proprietary technology solutions for the mobile application ecosystem, including Application Media and Content Media through its On Device Solutions segment, plus Advertising and Ad Monetization solutions via its App Growth Platform for advertisers, publishers, wireless carriers and OEM partners worldwide.
- Key Products:
- Mobile Growth Platform: Device-level platform integrated with carriers and OEMs that distributes apps from first boot and unifies acquisition, distribution and monetization for scalable mobile growth
- Full Ad Stack: Embedded full ad stack provides premium media, unique data and brand-safe inventory, delivering high-performance advertising and incremental revenue for advertisers, publishers and OEM partners
- Application & Device Management Suite: On-device portals and application management tools let carriers and OEMs manage, update and showcase mobile apps and content, improving user experience and engagement post-activation
- Mobile Content & Commerce Services: Mobile payment, music streaming, eBook and m-commerce capabilities create value-added content experiences and new revenue streams within carrier and OEM ecosystems.
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●● companies3. Investors and private equity firms in AdTech Mobile Ad Network Platforms sector
3.1 - Buyout funds in the AdTech Mobile Ad Network Platforms sector
2.2 - Strategic buyer groups for AdTech Mobile Ad Network Platforms sector
4 - Top valuation comps for AdTech Mobile Ad Network Platforms companies
4.2 - Public trading comparable groups for AdTech Mobile Ad Network Platforms sector
Valuation benchmark group 1: Advertising Measurement and Analytics Software
Integral Ad Science
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of digital advertising verification, offering a cloud-based technology platform that delivers independent measurement and verification of digital advertising across all devices, channels, and formats, ensuring ad viewability, brand safety, and fraud prevention.
- Key Products:
- Ad Verification: Ensuring ads appear on viewable and brand-safe pages
- Contextual Targeting: Matching ads to relevant content for higher engagement
- Fraud Detection: Identifying and preventing advertising fraud
- Viewability Measurement: Measuring the visibility of ads to ensure they are seen
- ROI Measurement: Tools for evaluating the return on investment of ad campaigns