Beauty Retail Digital Commerce Solutions sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Beauty Retail Digital Commerce Solutions
1.1 - About Beauty Retail Digital Commerce Solutions sector
Companies in the Beauty Retail Digital Commerce Solutions category build technology that powers digital selling, booking, and customer engagement for beauty and wellness brands and providers. They deliver e-commerce storefronts, appointment scheduling, personalized product discovery, and connected-device experiences that drive conversion and loyalty. By unifying transactions, subscriptions, and mobile experiences, these vendors help customers streamline operations and deliver convenient, data-driven experiences across web, app, and in-store channels.
These vendors typically offer online appointment booking with calendar and payment processing, omnichannel e-commerce and subscription management, AI-driven shade matching and virtual try-on, and CRM with loyalty and marketing automation. Many support mobile provider marketplaces, in-app service filters, and POS integrations. For device-led brands, they pair connected hardware with companion apps, telemetry, and coaching content. Operational tools such as inventory, order management, and analytics provide end-to-end visibility from discovery through repeat purchase.
Primary customers include beauty salons and spas, direct-to-consumer beauty brands, and wellness service providers. Outcomes typically include higher booking utilization and conversion, improved customer retention and lifetime value through subscriptions and loyalty, and lower operating costs via automated payments and scheduling. Buyers also gain richer first-party data, faster product matching, and more consistent omnichannel experiences that support revenue growth and scalable expansion across markets and locations.
2. Buyers in the Beauty Retail Digital Commerce Solutions sector
2.1 Top strategic acquirers of Beauty Retail Digital Commerce Solutions companies
Booksy
- Description: Provider of an all-in-one business management and booking platform for beauty and wellness professionals, delivering online scheduling, client and staff management, integrated payments, marketing tools, and a consumer marketplace through mobile, web, and tablet apps.
- Key Products:
- Booksy Appointment Booking Software: Cloud-based platform allowing beauty and wellness professionals to accept online bookings, manage calendars and payments, giving clients 24/7 self-service scheduling
- Mobile Services Feature: In-app option that lets users filter for providers who travel to a client’s home or office, enabling on-site haircuts, massages, and other treatments with appointment confirmation through the app
- Automated Scheduling & Calendar Management: Functionality that automatically records appointments, syncs calendars, and requires providers to confirm bookings to avoid overlaps, ensuring accurate time management
- Built-in Marketing Tools Suite: Integrated tools that help professionals promote services, engage clients, and manage business growth directly within the Booksy platform alongside payments and scheduling.
- Rationale: Provider of Booksy Appointment Booking Software platform, Mobile Services Feature booking, and Automated Scheduling & Calendar Management for streamlined scheduling.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Beauty Retail Digital Commerce Solutions sector
M&A buyer group 1: E-Commerce Storefronts
Shopify
- Type: N/A
- Employees: ●●●●●
- Description: Provider of an ecommerce platform that lets entrepreneurs start selling online through a free trial and offers tools—such as themes, templates, and an admin dashboard—to build websites, add pages, and manage every step of starting, running, and growing a business.
- Key Products:
- Shopify Ecommerce Platform: Enables merchants to add services as product listings, disable shipping, set pricing tiers and variants, and publish offerings for purchase
- Shopify Admin Products Section: Dashboard feature where store owners click “Add product,” input service details, uncheck physical shipping, and manage variants for different service lengths or options
- Shopify App Store: Marketplace supplying booking and appointment applications that integrate calendars and provide advanced scheduling and management for service-based businesses
- Shopify Payment Settings: Built-in payment processing that handles service transactions like products, supporting various payment methods configured directly within Shopify.
Buyer group 2: ████████ ████████
●● companiesBuyer group 3: ████████ ████████
●● companies3. Investors and private equity firms in Beauty Retail Digital Commerce Solutions sector
3.1 - Buyout funds in the Beauty Retail Digital Commerce Solutions sector
2.2 - Strategic buyer groups for Beauty Retail Digital Commerce Solutions sector
4 - Top valuation comps for Beauty Retail Digital Commerce Solutions companies
4.2 - Public trading comparable groups for Beauty Retail Digital Commerce Solutions sector
Valuation benchmark group 1: E-commerce Platform Software Providers
Shopify
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of a commerce platform and services enabling businesses to create online stores and manage sales, orders, and inventory across multiple channels including e-commerce websites, social media, and physical retail locations.
- Key Products:
- Online Storefront: Create and customize online stores with various themes and tools
- Shopify POS: Manage sales and inventory in physical retail locations with point-of-sale hardware and software
- Shopify Payments: Integrated payment processing services for online and offline sales
- Shopify Shipping: Tools and discounts for managing shipping and fulfillment
- Shopify Capital: Access to funding and financial services for business growth.