Consumer End-of-Life Services Platforms sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Consumer End-of-Life Services Platforms
1.1 - About Consumer End-of-Life Services Platforms sector
Companies in this category build digital platforms that help consumers plan, manage, and memorialize end-of-life arrangements. The Consumer End-of-Life Services Platforms providers streamline funeral planning, cremation or burial selection, financing, and documentation while enabling online obituaries and memorials. They centralize tasks, connect families with vetted service providers, and offer transparent pricing, scheduling, and secure data handling to reduce stress and administrative burden during difficult periods.
Typical offerings include online funeral planning software with price comparison and vendor coordination, cremation and burial arrangement portals with e-signature contracts, and obituary publishing tools that create shareable digital memorial pages. Many provide pre-need planning and payment plans, secure document vaults for wills and directives, digital asset and account closure management, and grief support resources. Advanced solutions add live-streaming of services, memorial e-commerce for urns and keepsakes, and white-label portals for funeral homes.
Primary buyers are individuals and families planning end-of-life arrangements, as well as funeral homes and cremation providers adopting consumer-facing portals; some solutions also support estate planners and financial advisors. Outcomes include faster, more transparent decision-making, reduced administrative overhead, secure compliance and documentation, and expanded digital reach. Providers benefit from improved lead capture and pre-need conversion, while consumers experience streamlined coordination during a sensitive time.
2. Buyers in the Consumer End-of-Life Services Platforms sector
2.1 Top strategic acquirers of Consumer End-of-Life Services Platforms companies
Empathy
- Description: Provider of a technology-driven support system that helps people and their families plan for and navigate bereavement, estate administration, legacy planning and other difficult life events, delivering compassionate, scalable care that eases emotional burdens and complex logistics for individuals, employers, insurers and financial institutions.
- Key Products:
- Empathy LifeVault™: Cloud-based planning tool that lets users store critical documents, outline wishes and access guidance, giving families clarity, security and peace of mind before emergencies arise
- Bereavement Support Platform: Step-by-step digital and human guidance that streamlines post-loss logistics, from funeral planning to estate settlement, removing administrative burdens for grieving families
- Workplace Grief Benefit Program: Employer-provided service that offers time-saving resources, workload redistribution advice and counseling content to reduce productivity loss and support employees after a loss
- Insurer Partnership Solution: Integrated service embedded with life insurers such as Sun Life, delivering compassionate care, red-tape navigation and practical assistance to beneficiaries beyond the insurance payout.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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2.2 - Strategic buyer groups for Consumer End-of-Life Services Platforms sector
M&A buyer group 1: Local Services
Yelp
- Type: N/A
- Employees: ●●●●●
- Description: Provider of an online platform that connects businesses and consumers, offering advertising solutions—including free online business accounts, branded and enhanced profiles, search and other ads—alongside licensing, reservations, waitlist, knowledge and other subscription services sold directly, online and via partners.
- Key Products:
- Yelp Website & Mobile App: Crowdsourced local business review platform where users submit 1–5 star ratings, write reviews, react, plan events and access business info from iOS
- Android and web interfaces
- Yelp Guest Manager: Reservation and table-management system integrated into Yelp allowing users to book tables while restaurants manage seating and wait-lists from SeatMe-derived technology
- Online Advertising & Sponsored Listings: Self-service ad products letting businesses pay for top-of-search placement or competitor page ads, driving traffic while providing listing analytics and profile management tools
- Yelp Assistant & API: AI chatbot launched 2024 that converses to match users with service professionals and offers a developer API for external apps to query Yelp’s business data.
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●● companies3. Investors and private equity firms in Consumer End-of-Life Services Platforms sector
3.1 - Buyout funds in the Consumer End-of-Life Services Platforms sector
2.2 - Strategic buyer groups for Consumer End-of-Life Services Platforms sector
4 - Top valuation comps for Consumer End-of-Life Services Platforms companies
4.2 - Public trading comparable groups for Consumer End-of-Life Services Platforms sector
Valuation benchmark group 1: Consumer Services Marketplace Companies
Meituan
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of web-based shopping platform services, using technology to connect consumers and merchants, offering locally found consumer products and retail services like entertainment, dining, delivery, travel, and other activities in China.
- Key Products:
- Food Delivery: On-demand food delivery services from local restaurants
- Hotel & Travel Booking: Convenient booking options for hotels and travel services
- Entertainment: Booking and reservation services for entertainment activities
- Car-Hailing: Ride-hailing services for commuters
- Bike Sharing: Shared bike services for short-distance travel