Enterprise Reward-Based Loyalty Software sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Enterprise Reward-Based Loyalty Software
1.1 - About Enterprise Reward-Based Loyalty Software sector
Companies in the Enterprise Reward-Based Loyalty Software category build platforms that let brands run points, cashback, and incentive programs across every customer touchpoint. They manage accrual and redemption rules, deliver targeted rewards, and connect to POS, eCommerce, and mobile apps to execute in real time. The value is higher retention and spend, supported by analytics that optimize rewards economics, breakage, and customer engagement at enterprise scale.
Strategic buyers in reward-based loyalty typically offer a rules-driven points engine that supports tiers, expirations, and event triggers, campaign and offer management with personalization, a rewards catalog with digital and physical fulfillment, coalition and partner earning/redemption, and fraud, liability, and settlement controls. They provide omnichannel integrations into POS, eCommerce, apps, and CRMs via APIs, plus analytics with cohort reporting, A/B testing, and dashboards to model breakage, redemption, and program ROI.
Primary customers include enterprise retailers and grocers, QSR and convenience chains, and eCommerce/D2C brands. These platforms drive measurable outcomes such as higher repeat purchase rates, increased basket size and lifetime value, reduced churn, and improved redemption efficiency. They also strengthen data quality for segmentation and attribution, support accurate program liability forecasting, and enable cost-effective reward funding through partner networks and card-linked offers.
2. Buyers in the Enterprise Reward-Based Loyalty Software sector
2.1 Top strategic acquirers of Enterprise Reward-Based Loyalty Software companies
Thanx
- Description: Provider of a B2B SaaS customer engagement and loyalty platform for restaurants and retailers that uses data science and machine learning to identify top customers, automate personalized marketing, drive incremental revenue and customer lifetime value, and deliver seamless card-linked loyalty without separate cards or apps.
- Key Products:
- Thanx Customer Engagement & Loyalty Platform: Identifies best customers, automates personalized marketing campaigns, and boosts incremental revenue and lifetime value for restaurants and retailers via data-driven insights
- Card-Linked Loyalty Experience: Links payment cards to loyalty, removing separate cards or apps, and enables frictionless rewards and targeted offers based on purchase data
- Automated Targeted Offers & Communications: Uses machine learning to send personalized promotions and messages that increase visit frequency and spend
- Data Science Insights Engine: Analyzes customer behavior to surface actionable insights for marketers, guiding campaign optimization and audience segmentation.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
2.2 - Strategic buyer groups for Enterprise Reward-Based Loyalty Software sector
M&A buyer group 1: Loyalty Software
360insights
- Type: N/A
- Employees: ●●●●●
- Description: Provider of partner engagement and business optimization solutions through a SaaS channel incentives platform that lets brands orchestrate complex partner networks and optimize MDF/Co-op, rebates, promotional allowances, SPIFFs and rewards, combining incentive management, ecosystem orchestration and data analytics to grow indirect business.
- Key Products:
- Incentives & Rewards: Automates SPIFFs, points and loyalty programs for channel partners, tracking performance and administering rewards to motivate sales and strengthen brand engagement
- Fund Management: Centralizes MDF and Co-Op advertising budgets, automates approvals and claim reimbursement, ensuring compliant partner marketing spend and maximizing return on promotional funds
- Consumer Rebates: Delivers cashback programs for customers, automating rebate submission, validation and payment workflows to accelerate sell-through and improve post-purchase loyalty
- Go-to-Market Portals: Provides secure digital portals that enable ecosystem members to access incentives, marketing resources and analytics, consolidating partner engagement into a single platform.
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●● companies3. Investors and private equity firms in Enterprise Reward-Based Loyalty Software sector
3.1 - Buyout funds in the Enterprise Reward-Based Loyalty Software sector
2.2 - Strategic buyer groups for Enterprise Reward-Based Loyalty Software sector
4 - Top valuation comps for Enterprise Reward-Based Loyalty Software companies
4.2 - Public trading comparable groups for Enterprise Reward-Based Loyalty Software sector
Valuation benchmark group 1: Customer Experience and Commerce SaaS
Salesforce
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of cloud-based customer relationship management (CRM) software and enterprise applications, offering solutions for sales, customer service, marketing automation, analytics, and application development to help businesses connect with customers and streamline operations.
- Key Products:
- Sales Cloud: CRM that supports business sales teams by processing leads and guiding potential customers
- Service Cloud: Platform designed to enhance customer service and support operations
- Marketing Cloud: Digital marketing automation and analytics for personalized customer journeys
- Commerce Cloud: E-commerce platform for creating seamless online shopping experiences
- Einstein Analytics: AI-powered analytics for data insights and business intelligence.