Fashion DTC Jewellery E-commerce Brands sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Fashion DTC Jewellery E-commerce Brands
1.1 - About Fashion DTC Jewellery E-commerce Brands sector
Companies in the Fashion DTC Jewellery E-commerce Brands category are digitally native labels that design, manufacture, and sell fine and demi-fine jewelry directly through owned online stores and social commerce. They emphasize customization, lab-grown stones, transparent sourcing, and concierge-style service. The value proposition is design-driven, personalized pieces at accessible price points, streamlined buying journeys, and faster fulfillment compared to traditional multi-brand retail.
Typical offerings span engagement rings and wedding bands, lab-grown diamond collections, and customizable pendants, bracelets, earrings, and necklaces. These brands operate optimized e-commerce storefronts with ring builders, CAD/3D previews, AR virtual try-on, detailed sizing tools, and appointment scheduling for video consultations. They support made-to-order manufacturing, hallmark certification, repair and resizing services, BNPL financing, and omnichannel drops via pop-ups or showrooms, underpinned by supply-chain transparency and recycled precious metals.
They primarily serve bridal and engagement shoppers, fashion-conscious consumers, and gift buyers seeking quality and value. Outcomes include personalized designs tailored to size and style, price transparency and affordability through DTC and lab-grown materials, reduced purchase friction via online visualization and guided consultations, and dependable fulfillment with warranties, resizing, and lifetime care—driving higher online conversion and repeat purchase behavior.
2. Buyers in the Fashion DTC Jewellery E-commerce Brands sector
2.1 Top strategic acquirers of Fashion DTC Jewellery E-commerce Brands companies
Mejuri
- Description: Provider of digital-first, direct-to-consumer “everyday fine jewelry,” releasing weekly limited-edition drops, produced in small handcrafted batches, and leveraging real-time data, social engagement and customer wait-lists to offer high-quality, accessibly priced pieces to millennial shoppers.
- Key Products:
- Fine Jewelry Collections: Offers contemporary, high-quality rings, necklaces, earrings and bracelets positioned as everyday luxury pieces customers buy for themselves and wear daily
- Mejuri PLAY Platform: Brand initiative that partners with female athletes, produces storytelling content and hosts interactive activations merging sport and fine jewelry to amplify women in sport
- Mejuri Empowerment Fund: Funding program providing scholarships, bursaries and donations to support education, upskilling and advocacy for women and underrepresented individuals
- Regeneration by RESOLVE Initiative: Nature-positive gold program using Salmon Gold™ to restore wildlife habitats at legacy mines while supplying climate-positive, traceable materials for jewelry.
- Company type: Private company
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2.2 - Strategic buyer groups for Fashion DTC Jewellery E-commerce Brands sector
M&A buyer group 1: Internet First Fashion Brands
ThirdLove
- Type: N/A
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- Description: Provider of women's undergarments and activewear sold online, offering bras, underwear and sports bras engineered for comfort, precise fit and style, including half-cup sizing and cooling, supportive designs.
- Key Products:
- 24/7® Classic T-Shirt Bra: Everyday bra engineered for ultimate comfort and perfect fit, offering unique half-cup sizes for precise sizing and seamless wear beneath clothing
- 24/7® Underwear: Cooling, barely-there underwear crafted for superior comfort so wearers "barely notice it's there," ideal for all-day use
- Kinetic Sports Bra: High-support sports bra featuring maximum support construction and convenient hook-eye closure, keeping athletes comfortable during intense workouts
- ComfortStretch Underwear: Soft, stretchy underwear line made from flexible fabric that moves with the body, delivering enhanced comfort for daily wear.
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●● companies3. Investors and private equity firms in Fashion DTC Jewellery E-commerce Brands sector
3.1 - Buyout funds in the Fashion DTC Jewellery E-commerce Brands sector
2.2 - Strategic buyer groups for Fashion DTC Jewellery E-commerce Brands sector
4 - Top valuation comps for Fashion DTC Jewellery E-commerce Brands companies
4.2 - Public trading comparable groups for Fashion DTC Jewellery E-commerce Brands sector
Valuation benchmark group 1: Direct-to-Consumer Online Retailers
AUTO1 Group
- Enterprise value: $●●●m
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- Description: Provider of digital automotive platform solutions for buying, selling, and financing used cars. The company's multi-brand platform offers consumers and professional car dealers in Europe efficient and transparent car trading services through its various brands and digital tools.
- Key Products:
- Autohero: Offers technology-driven car buying experience for consumers
- wirkaufendeinauto.de: Purchasing branch network providing easy car selling for consumers
- Remarketing Solutions: Helps partners sell vehicles faster for highest price
- Financing Services: Provides financing solutions for car dealers and consumers
- Dealer Network Platform: Facilitates seamless buying and selling of used cars for dealers across Europe.