Pet Tech DTC Pet Food Brands sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Pet Tech DTC Pet Food Brands
1.1 - About Pet Tech DTC Pet Food Brands sector
Companies in the Pet Tech DTC Pet Food Brands category are digital-native pet nutrition businesses that sell directly to consumers via ecommerce and subscription models. They formulate and deliver fresh, kibble, wet, or freeze-dried recipes tailored to pet profiles, providing convenience, transparent sourcing, and consistent supply. By owning customer relationships online, they offer personalized meal plans, auto-ship delivery, and responsive support that improve pet health and simplify routine feeding.
Typical capabilities include data-driven onboarding quizzes that generate personalized meal plans, vet-developed formulations across fresh, raw, kibble, and wet formats, and subscription management with auto-ship cadence control. These brands operate robust ecommerce storefronts, mobile ordering apps, and CRM-powered customer support, backed by in-house or 3PL fulfillment, insulated packaging for cold chain, and order tracking. Many add upsell catalogs for treats and supplements, ingredient traceability dashboards, and nutrition testing and certifications.
They primarily serve dog and cat owners, multi-pet households, and health-conscious pet parents who value convenience and nutrition transparency. Outcomes include improved diet quality through tailored recipes, time savings with scheduled deliveries, predictable budgeting via subscription pricing, and reduced waste through portion-controlled packaging. Customers also benefit from faster issue resolution via digital support channels and ongoing education about ingredients, feeding guidelines, and pet wellness.
2. Buyers in the Pet Tech DTC Pet Food Brands sector
2.1 Top strategic acquirers of Pet Tech DTC Pet Food Brands companies
Ollie
- Description: Provider of freshly cooked, human-grade dog food that is personalized to each dog’s nutritional needs and delivered directly to consumers, offering an easier, healthier way for owners to care for their pets.
- Key Products:
- Personalized Fresh Dog Food Subscription: Freshly cooked, human-grade meals tailored to each dog’s nutritional profile, packaged and shipped to owners’ doors for convenient, vet-backed daily feeding
- Ollie Health Vet Program: Professional platform giving veterinarians exclusive resources, nutrition guides and tools to recommend personalized fresh diets, enhancing client care and generating practice benefits
- Frozen Dog Treat Collaboration: Limited-edition frozen treat co-created with Van Leeuwen Ice Cream using high-quality, nutritious ingredients to deliver joyful, healthy snacking moments for dogs and owners
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
2.2 - Strategic buyer groups for Pet Tech DTC Pet Food Brands sector
M&A buyer group 1: Novel Pet Food
Ollie
- Type: N/A
- Employees: ●●●●●
- Description: Provider of freshly cooked, human-grade dog food that is personalized to each dog’s nutritional needs and delivered directly to consumers, offering an easier, healthier way for owners to care for their pets.
- Key Products:
- Personalized Fresh Dog Food Subscription: Freshly cooked, human-grade meals tailored to each dog’s nutritional profile, packaged and shipped to owners’ doors for convenient, vet-backed daily feeding
- Ollie Health Vet Program: Professional platform giving veterinarians exclusive resources, nutrition guides and tools to recommend personalized fresh diets, enhancing client care and generating practice benefits
- Frozen Dog Treat Collaboration: Limited-edition frozen treat co-created with Van Leeuwen Ice Cream using high-quality, nutritious ingredients to deliver joyful, healthy snacking moments for dogs and owners
Buyer group 2: ████████ ████████
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●● companies3. Investors and private equity firms in Pet Tech DTC Pet Food Brands sector
3.1 - Buyout funds in the Pet Tech DTC Pet Food Brands sector
2.2 - Strategic buyer groups for Pet Tech DTC Pet Food Brands sector
4 - Top valuation comps for Pet Tech DTC Pet Food Brands companies
4.2 - Public trading comparable groups for Pet Tech DTC Pet Food Brands sector
Valuation benchmark group 1: Direct-to-Consumer Online Retailers
AUTO1 Group
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of digital automotive platform solutions for buying, selling, and financing used cars. The company's multi-brand platform offers consumers and professional car dealers in Europe efficient and transparent car trading services through its various brands and digital tools.
- Key Products:
- Autohero: Offers technology-driven car buying experience for consumers
- wirkaufendeinauto.de: Purchasing branch network providing easy car selling for consumers
- Remarketing Solutions: Helps partners sell vehicles faster for highest price
- Financing Services: Provides financing solutions for car dealers and consumers
- Dealer Network Platform: Facilitates seamless buying and selling of used cars for dealers across Europe.