Retail Digitally Native Consumer Brands sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for Retail Digitally Native Consumer Brands
1.1 - About Retail Digitally Native Consumer Brands sector
Companies in the Retail Digitally Native Consumer Brands category design, manufacture, and market branded consumer products launched online and sold primarily direct. They leverage owned ecommerce storefronts, subscription replenishment, and data-driven merchandising to deliver convenient purchasing, personalized fit or shade selection, and premium product experiences across grooming, beauty, wellness, home tech, apparel, and beverages, while extending reach through selective wholesale and marketplace channels.
Portfolios typically include razors and blade systems with ergonomic metal handles, and smart sonic or oscillating electric toothbrushes connected to companion apps. Beauty lines provide shade‑matched foundations and anti‑aging skincare, while wellness offerings span percussion massage guns and hose‑free compression boots. Home tech features autonomous robot vacuums with mapping plus handheld cleaners, and some brands expand into lifestyle apparel or AR headsets. Products are supported by subscription refills, personalization engines, first‑party data, and omnichannel fulfillment.
They primarily serve online consumers across beauty, grooming, wellness, home care, and apparel, along with specialty retailers that stock select lines. Customers realize greater convenience through direct delivery and auto-replenishment, time savings and improved results from smart devices, better personalization for fit and shade, and broader product availability that drives retail sell‑through and category expansion.
2. Buyers in the Retail Digitally Native Consumer Brands sector
2.1 Top strategic acquirers of Retail Digitally Native Consumer Brands companies
Harry's
- Description: Provider of men’s grooming and personal care products, offering high-quality razors, shave, body, hair and skin-care lines sold direct-to-consumer and through retail, aiming to meet unmet consumer needs and make quality grooming affordable.
- Key Products:
- Harry’s Plus Razor System: Advanced pivoting cartridge adapts to facial contours, uses five German-engineered blades, aloe lubricating strip and ergonomic metal handle to deliver closer, smoother shaves
- Shave Products Line: Range of razors, blades and related grooming items designed to redefine the shaving experience while providing exceptional value and convenience via direct-to-consumer sales
- Body Care Range: High-quality body wash and related products formulated for everyday routines, extending the brand’s grooming expertise beyond shaving
- Hair & Skin Care Range: Grooming solutions for hair and skincare needs, giving customers products for every step of their routine with the same focus on quality and value.
- Rationale: Provider of Harry’s Plus Razor advanced five-blade razor, Shave Products Line DTC grooming, and Body Care Range subscription body wash.
- Company type: Private company
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- Total funding raised: $●●●m
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2.2 - Strategic buyer groups for Retail Digitally Native Consumer Brands sector
M&A buyer group 1: Internet First Fashion Brands
ThirdLove
- Type: N/A
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- Description: Provider of women's undergarments and activewear sold online, offering bras, underwear and sports bras engineered for comfort, precise fit and style, including half-cup sizing and cooling, supportive designs.
- Key Products:
- 24/7® Classic T-Shirt Bra: Everyday bra engineered for ultimate comfort and perfect fit, offering unique half-cup sizes for precise sizing and seamless wear beneath clothing
- 24/7® Underwear: Cooling, barely-there underwear crafted for superior comfort so wearers "barely notice it's there," ideal for all-day use
- Kinetic Sports Bra: High-support sports bra featuring maximum support construction and convenient hook-eye closure, keeping athletes comfortable during intense workouts
- ComfortStretch Underwear: Soft, stretchy underwear line made from flexible fabric that moves with the body, delivering enhanced comfort for daily wear.
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●● companies3. Investors and private equity firms in Retail Digitally Native Consumer Brands sector
3.1 - Buyout funds in the Retail Digitally Native Consumer Brands sector
2.2 - Strategic buyer groups for Retail Digitally Native Consumer Brands sector
4 - Top valuation comps for Retail Digitally Native Consumer Brands companies
4.2 - Public trading comparable groups for Retail Digitally Native Consumer Brands sector
Valuation benchmark group 1: Direct-to-Consumer Online Retailers
AUTO1 Group
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of digital automotive platform solutions for buying, selling, and financing used cars. The company's multi-brand platform offers consumers and professional car dealers in Europe efficient and transparent car trading services through its various brands and digital tools.
- Key Products:
- Autohero: Offers technology-driven car buying experience for consumers
- wirkaufendeinauto.de: Purchasing branch network providing easy car selling for consumers
- Remarketing Solutions: Helps partners sell vehicles faster for highest price
- Financing Services: Provides financing solutions for car dealers and consumers
- Dealer Network Platform: Facilitates seamless buying and selling of used cars for dealers across Europe.