SMB Accounting Software Solutions sector
Strategic acquirers, private equity (buyout funds and growth funds) firms, and valuation benchmarks for SMB Accounting Software Solutions
1.1 - About SMB Accounting Software Solutions sector
Companies in the SMB Accounting Software Solutions category build cloud platforms that automate core bookkeeping and finance workflows for small and midsize businesses. These vendors centralize general ledger, invoicing, payables and receivables, bank feeds and reconciliation, expense capture, and tax calculation to improve accuracy and compliance. By replacing spreadsheets and manual entry, SMBs gain faster closes, real-time cash visibility, and scalable processes.
Typical offerings span a double-entry general ledger with chart-of-accounts controls, invoicing and recurring billing tied to AR workflows with dunning and payment links, and AP automation that covers purchase orders, approvals, and bill payments. Vendors add bank-feed aggregation for one-click reconciliation, expense management with receipt OCR and mobile capture, integrations to payroll systems, sales tax calculation and e-filing, and management reporting through customizable dashboards.
Primary customers include small and midsize businesses, founder-led startups, and outsourced bookkeeping firms serving SMBs. Deployments deliver faster month-end close, fewer errors through automated data entry and reconciliations, improved cash flow and AR visibility, and stronger compliance for tax and audit readiness. These systems also standardize processes across locations, enabling strategic buyers in SMB accounting to evaluate efficiency and scalability.
2. Buyers in the SMB Accounting Software Solutions sector
2.1 Top strategic acquirers of SMB Accounting Software Solutions companies
Intuit
HQ: United States
Website
- Description: Provider of a global financial technology platform that leverages products such as TurboTax, QuickBooks, Credit Karma and Mailchimp to help individuals and businesses solve tax, accounting, credit and marketing challenges and gain financial confidence.
- Key Products:
- QuickBooks: accounting platform offering small businesses accounting software, payroll, online payments, invoicing, time tracking, bookkeeper services, checks, and money management in one integrated solution
- Credit Karma Karma Drive: technology that monitors driving behavior to help members identify safe practices and unlock savings on auto insurance through usage-based insights
- ProConnect Tax Online: cloud tax preparation platform enabling accountants to prepare and file client returns within an online workspace, streamlining professional tax compliance duties
- Intuit Academy Tax Preparation Program: accelerated training pathway that equips aspiring tax professionals with practical preparation experience and job-readiness skills for tax careers.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.2 - Strategic buyer groups for SMB Accounting Software Solutions sector
M&A buyer group 1: Accounts Payable Automation
13 companies
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Description: Companies in the Enterprise Accounts Payable Automation Software category provide cloud platforms that digitize invoice-to-pay processes for finance teams. They capture and validate invoices, route approvals, match to purchase orders, execute payments, and maintain auditable records. By integrating with ERP systems and providing real-time visibility into liabilities and cash outflows, these vendors reduce manual work, improve compliance, and standardize AP operations across business units.
GHX
- Type: N/A
- Employees: ●●●●●
- Description: Provider of cloud-based healthcare supply chain and data management solutions that connect hospitals, suppliers and clinical, finance and supply-chain professionals, automating procure-to-pay, inventory, vendor credentialing, compliance and AR workflows to eliminate costs and improve efficiency in delivering patient care.
- Key Products:
- GHX Marketplace: Cloud platform that shapes demand at point of requisition and automates procure-to-pay processes, guiding users to choose correct products from approved sources, speeding purchasing accuracy
- Order Automation Solutions: Software that automates and standardizes end-to-end order workflows, creating more perfect orders, reducing manual effort and errors for providers and suppliers
- Inventory Software & Count Services: Tools that enhance supply visibility with real-time tracking and physical count services, helping organizations accurately manage stock and avoid shortages or overages
- AR Automation: E-solution that digitizes accounts receivable workflows, improves cash flow and operational efficiency while strengthening supplier relationships through faster, automated payments.
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms in SMB Accounting Software Solutions sector
3.1 - Buyout funds in the SMB Accounting Software Solutions sector
2.2 - Strategic buyer groups for SMB Accounting Software Solutions sector
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4 - Top valuation comps for SMB Accounting Software Solutions companies
4.2 - Public trading comparable groups for SMB Accounting Software Solutions sector
Valuation benchmark group 1: Financial Accounting and Tax Software Companies
6 companies
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Description: Companies in this trading comparable group are public software providers delivering cloud-based financial accounting, AP/AR automation, payments, and indirect tax compliance solutions to SMB and enterprise finance teams. They monetize via subscription SaaS and transaction fees, integrating into core workflows and ERP stacks. They are grouped as comparables due to similar recurring revenue profiles, mission-critical finance use cases, and scalable platforms that serve as valuation benchmarks.
Intuit
- Enterprise value: $●●●m
- Market Cap: $●●●m
- EV/Revenue: ●.●x
- EV/EBITDA: ●●.●x
- Description: Provider of financial technology solutions including software for accounting, personal finance, tax preparation, and business management, empowering individuals and small businesses to streamline financial tasks, optimize financial decisions, and enhance overall financial well-being.
- Key Products:
- QuickBooks: Accounting software for small businesses, managing finances, invoicing, and payroll
- TurboTax: Tax preparation software for filing individual and business tax returns
- Credit Karma: Personal finance platform offering credit scores, financial recommendations, and monitoring
- Mailchimp: Marketing automation platform for email marketing, audience management, and analytics
- Mint: Personal finance app for budgeting, expense tracking, and financial planning.
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Revenue growth
Median
15.7%
2025E
16.0%
2026E
EBITDA margin
Median
28.2%
2025E
28.6%
2026E
Cash EBITDA margin
Median
27.6%
2025E
28.0%
2026E
EV/Revenue
Median
8.4x
2025E
6.8x
2026E
EV/EBITDA
Median
28.9x
2025E
24.4x
2026E
EV/Cash EBITDA
Median
29.0x
2025E
25.5x
2026E
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