Company profile: TripleLift
1.1 - Company Overview
Company description
- Provider of programmatic advertising technology for native, branded content and OTT, leveraging computer vision to blend ads into user experiences across television, walled gardens and the open web. Offers media solutions in online video, connected TV, display and native formats, with data-driven targeting and audience products including curated and custom audiences for cookie-constrained environments.
Products and services
- Smart Data & Targeting (programmatic): Enables audience targeting across media, utilizing first-party and third-party data to drive outcomes in cookie-constrained environments across television, walled gardens, and the open web
- Premium Formats & Inventory (OTT-enabled): Delivers media across Online Video, Connected TV, Display, and Native formats, creating ads that blend into experiences in television, walled gardens, and the open web
- TripleLift Custom Audiences (first-party): Allows advertisers to securely activate their own data for targeting in environments without third-party cookies
Key contacts
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Financial details
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1.2 - Competitors and similar companies to TripleLift
Esome
HQ: Germany
Website
- Description: Provider of social media advertising and marketing solutions via a SaaS platform, delivering and optimizing across all advertising channels using predictive data analysis and learning algorithms. Offerings include Efficient Reach, TV Reach Extension, TV Audience Extension, Digital Blockbuster, Advanced Video, and Product_TV_Intent_Booster.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Flashtalking
HQ: United States
Website
- Description: Provider of independent ad serving and analytics technology that personalizes ads in real time, measures effectiveness, and enables optimization for global brands; offerings include ad delivery and measurement across open web and CTV, creative personalization, AI-driven creative intelligence, verification (invalid traffic and viewability), and privacy-compliant identity via authenticated and probabilistic IDs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lucid Media
HQ: United States
Website
- Description: Provider of a demand-side platform for display advertising management and targeting, delivering optimized direct response and brand campaigns to advertisers and their interactive agencies. Features ClickSense page-level analysis and intelligent real-time bidding to enhance contextual ad performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lucid Media company profile →
Drawbridge
HQ: United States
Website
- Description: Provider of AI and machine learning–driven scaled identity technologies, offering cross-device, people-based identity management that connects, unifies, and enhances customer data for clients across industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Drawbridge company profile →
OpenSlate
HQ: United States
Website
- Description: Provider of brand safety and contextual analytics for digital video content, measuring brand suitability and identifying effective content for advertisers. Offers DV Authentic Ad, DV Authentic Attention, Scibids AI for campaign activation, fraud prevention, viewability, and brand safety solutions to enhance media quality and campaign performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full OpenSlate company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for TripleLift
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to TripleLift
2.2 - Growth funds investing in similar companies to TripleLift
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4 - Top valuation comps for TripleLift
4.2 - Public trading comparable groups for TripleLift
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