Company profile: Audigent
1.1 - Company Overview
Company description
- Provider of audience intelligence and next-generation DMP solutions enabling brands to use actionable data, analytics and insights to optimize targeting, engagement and ROI of online, mobile and social video ads. Offerings include Hadron ID (privacy-safe, cookieless identity), SmartPMP, ContextualPMP, CognitivePMP, a 1st Party Data Platform, and SimpleDMP for creation and export of custom audience segments.
Products and services
- 1st Party Data Platform For Advertisers: Enables brands to build and own audience segments using first-party data for targeted advertising, creating, managing, and activating custom cohorts across campaigns
- Hadron ID: Delivers a privacy-safe identity framework that targets audiences across publisher and SSP networks without cookies for audience targeting
- SmartPMP: Packages premium publisher inventory and first-party data for programmatic inventory and data buying, merging publisher supply with first-party audience segments for targeted activation
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Audigent
ID5
HQ: United Kingdom
Website
- Description: Provider of independent shared identity infrastructure for ad tech platforms and premium publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Bidtellect
HQ: United States
Website
- Description: Provider of a results-driven demand-side platform specializing in context-first optimization, cookie-free solutions, and high-quality programmatic advertising, offering responsive native ad units, display, outstream and instream video, CTV/OTT with context-driven automated bid tools, and cinemagraph formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Incoming
HQ: United States
Website
- Description: Provider of mobile video, analytics, and engagement solutions for premium video publishers and advertisers, delivering high-quality mobile engagement to reach audiences with the right content at the perfect moment to reduce churn, increase engagement, and optimize ad monetization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdVerif.ai
HQ: The Netherlands
Website
- Description: Provider of artificial intelligence-based content verification solutions for advertisers, publishers, and ad networks, using technology to identify misinformation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdVerif.ai company profile →
KlausTech
HQ: United States
Website
- Description: Provider of digital marketing technology, licensing, and related solutions and services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full KlausTech company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Audigent
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Audigent
2.2 - Growth funds investing in similar companies to Audigent
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4 - Top valuation comps for Audigent
4.2 - Public trading comparable groups for Audigent
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