Company profile: Bidtellect
1.1 - Company Overview
Company description
- Provider of a results-driven demand-side platform specializing in context-first optimization, cookie-free solutions, and high-quality programmatic advertising, offering responsive native ad units, display, outstream and instream video, CTV/OTT with context-driven automated bid tools, and cinemagraph formats.
Products and services
- CTV/OTT: Context-driven bid modification tools architected for Connected TV and Over-The-Top media, automating bidding adjustments to improve performance across streaming environments
- Responsive Native Ad Units: Cookie-free native ads that adapt to match the style and format of a publisher’s page, enabling programmatic engagement aligned with page aesthetics
- Instream Video: Programmatic video ads that play before, during, or after video content in a preexisting player
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Bidtellect
Weborama
HQ: France
Website
- Description: Provider of online marketing technology delivering ad analytics and behavioral targeting. Offers a hybrid DMP/CDP to manage and utilize data for digital advertising while ensuring user privacy, semantic AI insights to identify trends and enhance engagement and market share, programmatic and media solutions leveraging a large database for precise targeting, and performance measurement tools to analyze ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Conversant
HQ: United States
Website
- Description: Provider of personalized digital marketing leveraging cutting-edge technology, bold creative and a staggering amount of data. Serves 4,000 clients, including 400+ blue-chip brands and 65 of the Internet Retailer Top 100, coupled with CJ Affiliate, the world's largest affiliate marketing network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Visible Measures
HQ: United States
Website
- Description: Provider of independent third-party measurement solutions for Internet video publishers and advertisers to measure video content consumption and viral distribution. Also offers the illumin platform, a journey advertising platform integrating media planning and buying, with Journey canvas, audience engagement map, Pathlight analysis, and email integration for cross-channel campaign design and optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Rare Crowds
HQ: United States
Website
- Description: Provider of an open-source advertising stack with built-in automation for buying and selling digital media, offering a next-generation platform that matches ads >5x more precisely to advertiser goals, finds rare inventory at scale across ad exchanges and direct publisher relationships, and normalizes delivery across display and mobile.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rare Crowds company profile →
Affinio
HQ: Canada
Website
- Description: Provider of a marketing intelligence and audience analysis platform leveraging the interest graph to understand consumer communities, their interests and affinities, enabling personalization at scale. Offers PR crisis communications management, marketing strategy optimization, partnership insights, Twitter audience clustering via dashboard, and influencer selection via an Interest Scoring Engine.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Affinio company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Bidtellect
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Bidtellect
2.2 - Growth funds investing in similar companies to Bidtellect
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4 - Top valuation comps for Bidtellect
4.2 - Public trading comparable groups for Bidtellect
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