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Company profile: Affinio

1.1 - Company Overview

Affinio Logo

Affinio

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a marketing intelligence and audience analysis platform leveraging the interest graph to understand consumer communities, their interests and affinities, enabling personalization at scale. Offers PR crisis communications management, marketing strategy optimization, partnership insights, Twitter audience clustering via dashboard, and influencer selection via an Interest Scoring Engine.

Products and services

  • Audience Intelligence Platform: A graph-based platform that analyzes interests, affinities, and content consumption to understand consumer communities, deliver personalization at scale, and expose the listening 90%
  • Marketing Strategy Optimization: A data-driven audience intelligence product that creates personas, studies competitors, chooses media, and finds influencers to plan and optimize marketing campaigns
  • Influencer Selection: A proprietary Interest Scoring Engine that identifies and compares potential brand ambassadors by influence level, enabling precise selection and benchmarked comparison

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Affinio

Visto Logo

Visto

HQ: United States Website
  • Description: Provider of a vendor-agnostic Enterprise Advertising Hub that unites the complete ad tech stack in a single user-friendly interface, bringing transparency, interoperability and accountability to digital advertising for brands, media companies and agencies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Visto company profile →
Oolo Logo

Oolo

HQ: Israel Website
  • Description: Provider of an autonomous monitoring platform for digital media, built by publishers for publishers. Delivers deep monitoring for user acquisition and dynamic monetization; integrates mediation, network, and analytics data; applies situational intelligence, modeling, and continuous monitoring to detect deviations in real time, surface root causes, and guide optimization of media mix, ad spend, and revenue.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Oolo company profile →
Heyzap Logo

Heyzap

HQ: United States Website
  • Description: Provider of a premier mobile ad network that helps users discover apps, with an SDK for Android and iOS enabling app producers and indie developers to monetize and bring their apps to a wide audience; offering advertising, publishing, mediation, and cross-promotion services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Heyzap company profile →
Advertise.com Logo

Advertise.com

HQ: United States Website
  • Description: Provider of a search, display and performance marketing platform enabling advertisers to reach wider audiences via an exclusive network of search engines and publisher properties. Offers contextual advertising, interstitial, InText, push notifications, outstream slider video ads, and publisher solutions to help publishers earn more revenue.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Advertise.com company profile →
Adtech Systems Logo

Adtech Systems

HQ: Germany Website
  • Description: Provider of digital marketing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adtech Systems company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Affinio

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Affinio

2.2 - Growth funds investing in similar companies to Affinio

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4 - Top valuation comps for Affinio

4.2 - Public trading comparable groups for Affinio

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4.3 - M&A Transactions similar to Affinio

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Affinio

What does Affinio do?

Affinio is a provider of a marketing intelligence and audience analysis platform leveraging the interest graph to understand consumer communities, their interests and affinities, enabling personalization at scale. Offers PR crisis communications management, marketing strategy optimization, partnership insights, Twitter audience clustering via dashboard, and influencer selection via an Interest Scoring Engine.

Who are Affinio's competitors?

Affinio's competitors and similar companies include Visto, Oolo, Heyzap, Advertise.com, and Adtech Systems.

Where is Affinio headquartered?

Affinio is headquartered in Canada.

How many employees does Affinio have?

Affinio has 1,000 employees 🔒.

When was Affinio founded?

Affinio was founded in 2010 🔒.

What sector and industry vertical is Affinio in?

Affinio is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Affinio

Who are the top strategic acquirers in Affinio's sector and industry

Top strategic M&A buyers and acquirers in Affinio's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Affinio?

Top strategic M&A buyers groups and sectors for Affinio include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Affinio's sector and industry vertical

Which are the top PE firms investing in Affinio's sector and industry vertical?

Top PE firms investing in Affinio's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Affinio's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Affinio's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Affinio's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Affinio include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Affinio's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Affinio?

The key public trading comparables and valuation benchmarks for Affinio include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Affinio for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Affinio with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Affinio's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Affinio with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Affinio's' sector and industry vertical?

Access recent funding rounds and capital raises in Affinio's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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