Company profile: Oolo
1.1 - Company Overview
Company description
- Provider of an autonomous monitoring platform for digital media, built by publishers for publishers. Delivers deep monitoring for user acquisition and dynamic monetization; integrates mediation, network, and analytics data; applies situational intelligence, modeling, and continuous monitoring to detect deviations in real time, surface root causes, and guide optimization of media mix, ad spend, and revenue.
Products and services
- Deep Monitoring for Dynamic Monetization: A real-time platform that identifies and sorts revenue issues, exposing root causes and required actions to optimize monetization performance in digital media
- Deep Monitoring for User Acquisition (UA): An autonomous system that optimizes media mix and ad spend by proactively analyzing user acquisition efforts and delivering alerts upon performance deviations
- Data Connections: An integrated data layer that connects mediation, network, and analytics platforms to deliver a comprehensive view of the revenue ecosystem for unified monitoring and insights
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Oolo
Travel Audience
HQ: Germany
Website
- Description: Provider of a data-driven travel advertising platform that connects leading performance-oriented advertisers with the biggest network of publishers to reach millions of travelers; relied on by hospitality groups, destination marketing organizations, and more than a dozen international airlines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Thunder
HQ: United States
Website
- Description: Provider of a programmatic creative management platform that removes friction to help advertisers build more ads, faster, and scale ad creatives across devices, formats, and volume. Its ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Plista
HQ: Germany
Website
- Description: Provider of a global data-driven platform for native and targeted digital advertising and content distribution in premium editorial environments, offering advertisers and publishers direct, single-source access to a broad portfolio of native solutions powered by proprietary real-time Recommendation Technology that delivers both content and advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adap.tv
HQ: United States
Website
- Description: Provider of programmatic video advertising solutions that transform how buying and selling occur; now part of ONE by AOL. Enables top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adap.tv company profile →
Campanja
HQ: Sweden
Website
- Description: Provider of a technology-driven software platform and next-generation bid management solutions that optimize search engine marketing (SEM) campaigns, improve return on advertising spend, and help redefine paid search and display.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Campanja company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Oolo
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Oolo
2.2 - Growth funds investing in similar companies to Oolo
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4 - Top valuation comps for Oolo
4.2 - Public trading comparable groups for Oolo
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