Company profile: Plista
1.1 - Company Overview
Company description
- Provider of a global data-driven platform for native and targeted digital advertising and content distribution in premium editorial environments, offering advertisers and publishers direct, single-source access to a broad portfolio of native solutions powered by proprietary real-time Recommendation Technology that delivers both content and advertising.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Plista
Metamarkets
HQ: United States
Website
- Description: Provider of an interactive analytics platform for buyers and sellers of programmatic advertising, offering real-time ad-hoc access to marketplace data and high-speed processing to reveal activity and trends. Includes Marketplace Monitor for exchange transaction insights, Inventory Discovery for views of available inventory, and Bid Monitor for real-time bid visibility to enhance bidding strategies and campaign performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdStack
HQ: United States
Website
- Description: Provider of technology that enables marketers to send automatic, data-driven, personalized emails by serving different content based on when, where, and how messages are opened, enabling marketing optimization at open time and working with every email service provider.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Videostrip
HQ: The Netherlands
Website
- Description: Provider of video advertising solutions specializing in transcoding video commercials into expendable video banners and operating a network of video sites serving the video advertising market. Its video websites are pre-connected to the Videostrip advertisement technique, saving implementation time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tru Measure
HQ: United States
Website
- Description: Provider of a digital marketing services platform with proprietary tracking technology and a dashboard, delivering media measurement and analytics for SMBs to assess marketing campaign performance. Offers advisory services focused on marketing campaigns and local advertising, helping businesses make analytics-based decisions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Oolo
HQ: Israel
Website
- Description: Provider of an autonomous monitoring platform for digital media, built by publishers for publishers. Delivers deep monitoring for user acquisition and dynamic monetization; integrates mediation, network, and analytics data; applies situational intelligence, modeling, and continuous monitoring to detect deviations in real time, surface root causes, and guide optimization of media mix, ad spend, and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Oolo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Plista
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Plista
2.2 - Growth funds investing in similar companies to Plista
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4 - Top valuation comps for Plista
4.2 - Public trading comparable groups for Plista
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