Company profile: Visto
1.1 - Company Overview
Company description
- Provider of a vendor-agnostic Enterprise Advertising Hub that unites the complete ad tech stack in a single user-friendly interface, bringing transparency, interoperability and accountability to digital advertising for brands, media companies and agencies.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Visto
Unified
HQ: United States
Website
- Description: Provider of a business intelligence platform for social advertising, equipping marketers with information and intelligence to make informed, impactful decisions about social ad investments. Leverages experience collecting and enriching over $1B of social investment data to deliver greater transparency for Fortune 2000 brands and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Improve Digital
HQ: The Netherlands
Website
- Description: Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Improve Digital company profile →
Perpetua
HQ: United States
Website
- Description: Provider of AI-powered automation to improve e-commerce ad performance for brands and agencies, offering marketplace advertising optimization (Amazon, Walmart), display and video ad campaign management, and market intelligence reporting to automate creation, execution, and optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CPMStar
HQ: United States
Website
- Description: Provider of multiplayer games content and enabling technology for developers, advertisers, and publishers. Offers programmatic demand partnerships to deliver high CPMs, user acquisition by combining top gaming advertisers with programmatic ads, and performance optimization to expand audiences and improve lead quality and ROI. Also provides online and retail game content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ysance
HQ: France
Website
- Description: Provider of SaaS AI and marketing solutions for retailers around the world, enabling marketing teams to recognize and qualify an unprecedented share of their anonymous digital audience and engage them in meaningful personalized interactions across online advertising, web, mobile, in-store, and email activation channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ysance company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Visto
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Visto
2.2 - Growth funds investing in similar companies to Visto
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4 - Top valuation comps for Visto
4.2 - Public trading comparable groups for Visto
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