Company profile: Improve Digital
1.1 - Company Overview
Company description
- Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
Products and services
- MARKETPLACE: Premium-grade buying platform delivering direct access to premium supply with curated deals and transparent reporting, streamlining efficient media buying
- ORIGIN: Modular monetization platform connecting publishers to premium demand partners, supporting various ad formats and devices, and integrating first-party data to optimize revenue
- Publisher Monetization Technology: Enterprise-grade technology enabling content providers, digital publishers, and broadcasters to monetize video, mobile, and web advertising inventory, making advertising marketplaces possible
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Improve Digital
Adchemy
HQ: United States
Website
- Description: Provider of SaaS-based software that helps marketers optimize paid ad campaigns, simplify digital marketing, and scale ecommerce revenue acquisition by delivering useful ads; used by 8 of the top 50 retailers on the IR500.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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LiquidM
HQ: United States
Website
- Description: Provider of modular cloud-based ad tech software enabling agencies, trading desks, and advertisers to run their ad tech infrastructure on a standardized, customizable open platform. Offers a self-service DSP for programmatic campaigns across formats and channels, automated bid price optimization, drag-and-drop mass ad creation, several pacing models, 18 targeting criteria, and premium support for greater efficiency and control.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LiquidM company profile →
ID5
HQ: United Kingdom
Website
- Description: Provider of independent shared identity infrastructure for ad tech platforms and premium publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ADS Reality
HQ: United Kingdom
Website
- Description: Provider of UK-based augmented reality (AR) software and recognition technology with applications across the retail sector, enabling retailers and brands to engage consumers via mobile devices by augmenting digital information, videos, or animations across products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ADS Reality company profile →
Visto
HQ: United States
Website
- Description: Provider of a vendor-agnostic Enterprise Advertising Hub that unites the complete ad tech stack in a single user-friendly interface, bringing transparency, interoperability and accountability to digital advertising for brands, media companies and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Visto company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Improve Digital
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Improve Digital
2.2 - Growth funds investing in similar companies to Improve Digital
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4 - Top valuation comps for Improve Digital
4.2 - Public trading comparable groups for Improve Digital
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