Company profile: ADS Reality
1.1 - Company Overview
Company description
- Provider of UK-based augmented reality (AR) software and recognition technology with applications across the retail sector, enabling retailers and brands to engage consumers via mobile devices by augmenting digital information, videos, or animations across products.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to ADS Reality
Improve Digital
HQ: The Netherlands
Website
- Description: Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdScale
HQ: Germany
Website
- Description: Provider of a transparent, high-reach trading space for digital advertising across display, video, and mobile. Offers a Supply Side Platform that enables publishers to optimize yield management through private deals and private auctions, with various optimization technologies for business partners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Martini Media
HQ: United States
Website
- Description: Provider of a digital media and content platform enabling brands to engage influential audiences, offering creative ad units built for any device, custom research on affluent consumers (The Martini Report), influencer matching for luxury social campaigns (Affluencers), and advertising services including ad placement, tracking, branded content, and social media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MaximusX
HQ: United States
Website
- Description: Provider of a media buying platform for performance marketers, brands, and agencies, offering auto-scaling, auto-optimization, and real-time reporting to address fragmentation and scale in native advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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KMTX
HQ: France
Website
- Description: Provider of AI-driven performance marketing software and services, including a Programmatic Data Cloud for log-level data processing and granular analysis; AI Media Trading for round-the-clock campaign optimization; Semantic Audiences for precise keyword-based targeting; Data-Driven Media Plans using predictive analytics; and Persona Profiles to understand target behaviors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full KMTX company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for ADS Reality
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to ADS Reality
2.2 - Growth funds investing in similar companies to ADS Reality
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4 - Top valuation comps for ADS Reality
4.2 - Public trading comparable groups for ADS Reality
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