Company profile: AdScale
1.1 - Company Overview
Company description
- Provider of a transparent, high-reach trading space for digital advertising across display, video, and mobile. Offers a Supply Side Platform that enables publishers to optimize yield management through private deals and private auctions, with various optimization technologies for business partners.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to AdScale
Resonate
HQ: United States
Website
- Description: Provider of a platform that translates deep insights into people's values, preferences, and beliefs into more relevant marketing and advertising. Uses motivations-based targeting to power online ad campaigns for political campaigns, advocacy groups, and major consumer brands, going beyond demographic, behavioral, or interest targeting to reach audiences based on values such as patriotism.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Resonate company profile →
Sirdata
HQ: United Kingdom
Website
- Description: Provider of data technology for web publishers and advertisers, delivering cookieless predictive audience targeting, contextual and semantic targeting, audience activation, a customizable consent management platform, and GTM Server Side deployment to control third‑party data sharing. Processes browsing data with semantic analysis to monetize site traffic and enhance client understanding.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BlueKai
HQ: United States
Website
- Description: Provider of an enterprise data activation and data management platform enabling marketers and publishers to manage and activate 1st, 2nd, and 3rd-party data for intelligent marketing and customer engagements, including access to third-party data, delivered as an end-to-end SaaS solution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BlueKai company profile →
Adaptlogic
HQ: Sweden
Website
- Description: Provider of behavioral targeting solutions for content and ads, leveraging artificial intelligence research originating at Kungliga Tekniska Högskolan in Stockholm. Founded in 2001, Adaptlogic is based on the evolution of Erik Wallin’s PhD research, with over 40,000 development hours.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adaptlogic company profile →
Rocket Fuel
HQ: United States
Website
- Description: Provider of a programmatic media-buying platform leveraging artificial intelligence and big data to improve marketing ROI and the effectiveness of programmatic marketing across web, mobile, video, and social channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rocket Fuel company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AdScale
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AdScale
2.2 - Growth funds investing in similar companies to AdScale
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4 - Top valuation comps for AdScale
4.2 - Public trading comparable groups for AdScale
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