Company profile: Adaptlogic
1.1 - Company Overview
Company description
- Provider of behavioral targeting solutions for content and ads, leveraging artificial intelligence research originating at Kungliga Tekniska HΓΆgskolan in Stockholm. Founded in 2001, Adaptlogic is based on the evolution of Erik Wallinβs PhD research, with over 40,000 development hours.
Products and services
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Financial details
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1.2 - Competitors and similar companies to Adaptlogic
Ramp
HQ: France
Website
- Description: Provider of digital advertising solutions for retail networks, offering a platform to manage local campaigns with centralized or decentralized activation and reporting; Trade Ads to automate media budget allocation by point of sale based on sales data and other criteria; drive-to-store marketing via geolocated ads and promotions; and BELIEVE for digital artist promotion across YouTube, Spotify, and TikTok in over 50 countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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Metaresolver
HQ: United States
Website
- Description: Provider of a technology and data platform that powers programmatic buying for mobile performance marketers, enabling smarter media buying on mobile through tighter targeting using proprietary data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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ADman Media
HQ: Spain
Website
- Description: Provider of a video supply-side platform that enables users to optimize inventory and maximize revenue, and helps advertisers reach targets through high-quality native and outstream video formats, including INTEXT, INBANNER, NATIVE, and VIDEO SEEDING 2.0, featuring viewability-based playback, hover-activated audio, social sharing, and pay-per-completed-view pricing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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Trooh
HQ: United States
Website
- Description: Provider of digital out-of-home media and marketing services, operating a network of digital screens across over 1,000 U.S. college campuses to reach Gen Z. Offers campuses free screens and software to display customized content and generate ad revenue via revenue-sharing, and executes targeted digital advertising campaigns on its network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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Oolo
HQ: Israel
Website
- Description: Provider of an autonomous monitoring platform for digital media, built by publishers for publishers. Delivers deep monitoring for user acquisition and dynamic monetization; integrates mediation, network, and analytics data; applies situational intelligence, modeling, and continuous monitoring to detect deviations in real time, surface root causes, and guide optimization of media mix, ad spend, and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: βββββ
- Total funding raised: $βββm
- Backers: ββββββββββ
- Acquisitions: ββ
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adaptlogic
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Buyer group 1: ββββββββ ββββββββ
ββ companies
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Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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Buyer group 2: ββββββββ ββββββββ
ββ companies
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Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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Buyer group 3: ββββββββ ββββββββ
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Description: ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ ββββββββ
Key Products: ββββββββ, ββββββββ, ββββββββ, ββββββββ
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adaptlogic
2.2 - Growth funds investing in similar companies to Adaptlogic
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4 - Top valuation comps for Adaptlogic
4.2 - Public trading comparable groups for Adaptlogic
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