Company profile: Trooh
1.1 - Company Overview
Company description
- Provider of digital out-of-home media and marketing services, operating a network of digital screens across over 1,000 U.S. college campuses to reach Gen Z. Offers campuses free screens and software to display customized content and generate ad revenue via revenue-sharing, and executes targeted digital advertising campaigns on its network.
Products and services
- Digital OOH Media Network: Trooh’s nationwide-scale digital out-of-home media network targets Gen Z across over 1,000 U.S. college campuses via digital screens placed in high-traffic areas, enabling campus-wide reach
- Digital Advertising Campaigns: Trooh architects audience-targeted digital advertising campaigns on its digital screen network, enabling advertisers to deliver specified creative content to Gen Z in high-traffic campus areas for precise reach
- Free Digital Screens and Software: Trooh supplies commercial-grade free digital screens and software to campuses, letting them display customized content and generate ad revenue through a revenue-sharing model
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Trooh
Wunderloop
HQ: United Kingdom
Website
- Description: Provider of behavioral ad and content technology delivering targeting services for advertising, content, and e-commerce to improve the efficiency of online ad placement and campaign management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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CreativeX
HQ: United States
Website
- Description: Provider of a smarter visual communication platform offering tools to assess and optimize creative excellence: Creative Quality Score for digital suitability; Pre-Flight checks against best practices; In-Flight adoption and impact measurement; In-Sync data integration via APIs; and Creative Lifecycle tracking to improve production efficiency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CreativeX company profile →
Adjug
HQ: United Kingdom
Website
- Description: Provider of an online advertising marketplace that connects buyers and sellers of online ads, delivering transparency, control, and choice. Enables publishers to take control of inventory to increase earnings and helps advertisers run better campaigns by knowing where each conversion and traffic is coming from.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Admeld
HQ: United States
Website
- Description: Provider of advertising optimization technology and expertise for online publishers to sell ad inventory smarter, capture new revenue streams, control each impression, and protect data and brand; offerings include DoubleClick Ad Exchange and DoubleClick for Publishers to manage inventory, set visibility and pricing rules, connect with major ad buyers, and optimize revenue across direct and indirect channels, formats, and devices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Admeld company profile →
BBE Sound
HQ: United States
Website
- Description: Provider of web-based programming solutions and a platform for serving, tracking, and managing ads for the online video community, covering advertising, publishing, and creative. Founded in 2004, backed by 300 premium brand advertisers and a network of over 1,200 publisher sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BBE Sound company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Trooh
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Trooh
2.2 - Growth funds investing in similar companies to Trooh
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4 - Top valuation comps for Trooh
4.2 - Public trading comparable groups for Trooh
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