Company profile: CreativeX
1.1 - Company Overview
Company description
- Provider of a smarter visual communication platform offering tools to assess and optimize creative excellence: Creative Quality Score for digital suitability; Pre-Flight checks against best practices; In-Flight adoption and impact measurement; In-Sync data integration via APIs; and Creative Lifecycle tracking to improve production efficiency.
Products and services
- In-Flight: Delivers measurement of real-time and historical adoption of creative excellence criteria and quantifies its impact on media efficiency and content effectiveness, real-time
- In-Sync: Offers incorporation of CreativeX's creative data with 1st and 3rd party data for richer modeling in MMM, sales, and brand lift through APIs, API-driven
- Pre-Flight: Produces automatic checks of content against creative excellence criteria before release and integrates with most DAMs, DAM-integrated
Key contacts
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Financial details
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1.2 - Competitors and similar companies to CreativeX
Adjoe
HQ: Germany
Website
- Description: Provider of an advertising and monetization platform for publishers and advertisers, offering rewarded ad units (Playtime), WAVE Exchange ad mediation that connects app publishers with top global app publishers through an in-house SSP, advanced demographic targeting, dashboard analytics, premium ad formats to boost revenue and engagement, and anti-fraud protection.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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AddApptr
HQ: Germany
Website
- Description: Provider of a mobile app supply-side platform and SDK to monetize ad inventory on iOS and Android. Offers Gravite to automate mobile RTB exchanges and ad networks, MAYO for machine learning-based mediation, managed AdMonetization services, Google Ad Manager access via Google Certified Publishing Partner, and support for interstitial, banner, native, video and rewarded formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Headway
HQ: United States
Website
- Description: Provider of data-driven media buying and cross-channel marketing services, integrating in-house technology and partner platforms to deliver the right message to the right audience at the right time. Offers programmatic solutions to make ads more relevant and drive consumer engagement across display, video, and mobile.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Viralize
HQ: Italy
Website
- Description: Provider of a technology platform that unites online publishers, video creators and advertisers, fostering an online video ecosystem that emphasizes content quality tailored to the end user through a careful balance between enriching content videos and marketable, cross-device video ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Viralize company profile →
ActionX
HQ: United States
Website
- Description: Provider of a platform that connects mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ActionX company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for CreativeX
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to CreativeX
2.2 - Growth funds investing in similar companies to CreativeX
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4 - Top valuation comps for CreativeX
4.2 - Public trading comparable groups for CreativeX
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